ADT Championship Trump International Golf Club West Palm Beach, Fla. Nov. 13-14, 2007
Pre-tournament interviews: Loreana Ochoa | Suzann Pettersen | Morgan Pressel | Natalie Gulbis | Paula Creamer | Annika Sorenstam | Karrie Webb | Carolyn Bivens, Libba Galloway, Chris Higgs on 2008 schedule
Lorena Ochoa
PAM WARNER: We're joined by Lorena Ochoa and Chris Higgs (LPGA sr. vice president and COO) and Chris is just going to start by doing a quick overview of Lorena's tournament, and we'll have her give us a comment on hosting her own tournament. CHRIS HIGGS: Good afternoon. As we announced this morning, we're very pleased at this time to go into some more detail about the new Lorena Ochoa Invitational Presented by Banamex and Corona. The highlights of the tournament will be that it will be played the week of November 10 through 16. The tournament dates are November 13 to 16. It will be a 72 hole stroke play tournament with 36 players in the field competing for a million dollars in prize money at Lorena's home course, the Guadalajara Country Club, where you grew up playing all of your golf.
The tournament will be managed by her brother's company, Ochoa Sports Management. It will be the first tournament in Mexico that solely benefits the Lorena Ochoa Foundation, which we're very pleased that she and the tournament are doing this. This is a great move for the LPGA in Mexico for that to happen.
The format for the event, as I said, it's a 72 hole stroke play event, no cut. The field is 36 players comprised of five players directly from the Rolex Rankings, 26 players from the LPGA Official Money List, and then five invitations by Lorena and the tournament committee.
It's a five year relationship that we are starting with Ochoa Sports Management and Lorena, and as we said earlier, the tournament will be televised on U.S. cable television beginning in 2008.
So without any further ado, I'm sure Lorena would love to offer you some comments about her new tournament and then the rest of her season. I'm going to actually exit to the side, and if you have additional questions I'll be happy to answer those, but I know you'd rather hear from Lorena. Thanks very much.
LORENA OCHOA: Hello, hi, hola en Español. Chris, thank you very much, Carolyn, thank you very much. That's for sure the first thing I want to say, thank you to the LPGA for making this a dream come true for me. It's been wonderful to be able to play in Mexico. The two events in Morelia and Mexico City are good things, but I always thought going to Guadalajara would be the best place and something that I have a responsibility and an opportunity to because I felt so much support from my club, from people in Guadalajara and for the whole country, and just to know what it means to go back where I started and have the support of the LPGA and trusting that it's going to be an elite event that we believe is going to have a great success.
We are not afraid because we feel a lot of support. We'd love to really give a special touch of treating the players the way that they should be treated, and especially me, be more personalized with them and making sure they have a great week in Guadalajara.
What Chris said about the charity, helping the Lorena Ochoa Foundation, is something very important to me. As all of you know, my foundation is my priority, but golf is for sure up there, but it's a great joy to be able to help those kids in Mexico, and we appreciate that support. We want to make sure it's a great week, that we get as many fans as we can, not only in relation with the tournament but activities outside the tournament that we can do during that week and just help more kids. That's my dream, to be able to help more kids every year.
It's hard. It's made me so emotional, and I'm very excited to be able to just play at home with the best players in the world. We still have a long way to go a year from now, so it's going to be a long year and I need to be patient and work really hard and make sure I'm in my best condition and in great shape to do my best and play over there.
So thank you to the LPGA and all of you for your help. It is a dream come true.
Q. What do you think it will be like that week? You're the host, it's your tournament. Do you think you'll be more worried about the tournament going off nicely or you trying to beat everybody's brains in? LORENA OCHOA: (Laughing) I think they both go together. I learned from my experiences in Mexico City and Morelia, I do worry about the little things that happen, if the food is good, if people are helping, the transportation. My brother always said, ‘You concentrate on golf and I concentrate on that.' So he's going to be pretty busy. But it's teamwork, and I'm going to make sure I talk to my friends and talk to the players and make sure they are doing fine.
It's going to be something – I don't want to say hard, I would just love to do it, to welcome them, to treat them, make them feel special and make them feel that they are playing at home.
Q. A question about this week. Could you just talk about the last three holes here, Trump International, how difficult they are, and for you is there one that's any more difficult than the others? LORENA OCHOA: They are pretty tough. On Monday when we were practicing, we took our time, hit five, six balls on every hole, to different areas of the greens. For sure they are the most challenging three finishing holes. I think there is going to be a lot of excitement.
The good thing is I have made a few pars and a few birdies so I have confidence in those last three holes. I think it's the same for everybody, so just be positive about it and try to enjoy them as much as you can.
Q. What do you think of the changes this year to the format, to start over on Saturday and you can almost pick your partner if you want on Sunday? LORENA OCHOA: I like it. You know, I think every time you have an opportunity to play a tournament and to win $1 million and just to be part of this exciting week, it's great. I agree with the decisions being in our hands sometimes. It's great. We qualified, we're already here, now it's the same for everybody. I'm going to play well the first two days. You don't need to go too low or too crazy. Hopefully I save my low round for the weekend.
Q. Having your own tournament in Mexico combined with the success you're having, are you starting to see you having an impact on golf in general? Are you starting to see a knock down effect there? LORENA OCHOA: Yes. That's probably the number one reason why we're able to play in Guadalajara, for all the support and all the impact that the LPGA is doing, not in Guadalajara but in Mexico, in the whole country. That's why we trust that it's going to be good.
I think it will be like the best case because now they can really see life just right there – go to the course and see the place, and I think it's going to be a greater change after the tournament in Guadalajara, getting more fans and more girls trying to become professional.
Q. On that last point, are you starting to see people coming through these last couple of years from Mexico, new players? LORENA OCHOA: New players? Yes, next year we have one here for sure, there is one playing Q school and there are a few others playing college level. Before me it was only two other players, and now there are like 10, 15 other players in college, so they are coming.
Q. How would you grade your year? And who do you think had a better year, you or Tiger? LORENA OCHOA: (Laughing) I saw something on TV where they were trying to compare the two years. I'm okay with both being the same and both having a great year. I don't think it's who has a better one. Maybe next year I improve his year.
But this year has been pretty similar, and I enjoy that they talk about it. It's been a good year in different ways, the wins but also so many positive things outside the golf course, too, and I really enjoyed this year.
Q. So you? LORENA OCHOA: No. To be honest, he won seven times, a major, too. Me, too, so we are the same (smiling).
Q. Karrie Webb and Annika were in here yesterday, no wins for them this year. How do you think they'll bounce back in 2008 and beyond? LORENA OCHOA: Karrie Webb and Annika? Well, for sure both are very competitive. I think very different situation, but they like to win. I think it's all about having a good off season, just getting some breaks and having a good off season, so the one that has the probably better off season will be ready to have a great 2008.
I don't like to think about other players, just try to concentrate on myself and make sure I stay one step ahead and work really hard. Annika is back. She seems healthy. Last week was the first tournament that she's back being 100 percent. She likes to win, so it's not going to be easy next year, not only talking about her or Suzann or Karrie or different players, but I'm really excited to see just how much we're pushing ourselves, and the level of golf is much better now for TV and every tournament. There's a lot of good discourse, and I'm just happy to be part of that, and I like to stay at the top, so I'm going to make sure I do whatever it takes to stay at the top.
Q. If you remember from last year going into this tournament, was there a part of you that was worried that if the right person won this tournament you would not win the Money List? LORENA OCHOA: If I thought that last year?
Q. Yeah, because there's a million dollars for first prize, and you had such a great year, that if Annika or someone, the right person had won, they could have passed you for one tournament. Would that bother you at all? LORENA OCHOA: No, because I think we all knew it was only one day, one tournament, one girl, a lot of money. I think to me it's just about being consistent all year. That's when it really shows who's the best player. I was pretty happy with my second place and giving myself a chance. For sure now I have an opportunity to make a really special year and breaking some numbers. I really want to win on Sunday.
Q. You want to be the first with $4 million? LORENA OCHOA: Yes (laughter).
Q. I wanted to ask you, too, what are you doing differently or better this year that you weren't last year? LORENA OCHOA: I think my driver was a great thing this year. I got a little bit more distance. Not much, maybe five, seven yards, but a lot is better.
The rest I think is just more mental. I think I'm better under pressure, I feel more comfortable in tough situations. I understand my body a little bit better with the training and how far I hit the ball. I have a lot of faith in the game but also my name means something. When they see me on the scoreboard, that's important, to try to put pressure on other players.
But there's always room to improve. I'm doing not as good as I want in my putting, with my chipping, with the sand saves from the bunker, so there's room to improve. So I'm excited to get better and to have a better year next year.
Q. As I look at this, you're leading in seven of the 10 most important statistic categories and you're tied for third in two of the others. Where exactly can you improve this year? LORENA OCHOA: On the putting. That's my number one worry right now. I three putt a few times every tournament, and I miss a few others. When I putt good, I have a good chance to win the tournament. I've been a bit inconsistent with the speed, especially with the long putts, so I'm going to spend more time on the putting green in the off season, and I think if I improve that next year will be good.
Q. Is tomorrow your birthday? LORENA OCHOA: Yes.
Q. 26? LORENA OCHOA: Uh huh.
Q. Do you feel like a veteran now? LORENA OCHOA: No. I feel that I'm part of the young players, but I'm not because I'm 26.
No, not yet. I did some rookie mistakes this year.
Q. How do you celebrate tomorrow? LORENA OCHOA: I think I will go out for dinner tonight with my family. My family is here. I have a nice late tee time tomorrow, so I think I'm going to do a nice dinner tonight and just probably take it a little bit more easier tomorrow.
Q. What's the biggest goal you've ever set for yourself? LORENA OCHOA: The biggest goal? That's a tough question because I have many goals in different ways. Probably when I was 12, 13 when I told my coach that I wanted to be number one in the world. At that time with the way I was playing and being in Guadalajara, it was a little bit crazy to think that way. But I did it. It took me a long time, but I did it.
Q. Why was it crazy, just because you were the only golfer in the area or because you weren't very good at the time? LORENA OCHOA: Sí, both. I was just little. I didn't know what to expect. I didn't really know how good was my level with other juniors in the world. But I knew that I wanted to play golf for the rest of my life and that I had to do things good. I wanted to be a perfectionist, so I asked my coach what I needed to do to become number one. We're not afraid of dreaming, and it was good to set some high goals.
Q. Do you remember who was number one in women's golf back then when you said that? Was it like Laura Davies, or did you pay much attention? LORENA OCHOA: No, I didn't pay much attention. I remember very much when Karrie won the British Open and was world number one a couple times and then Annika went back and forth a couple years. My coach always talked about Nancy Lopez, even though she wasn't in her rise, in her prime years during those times. I admire her a lot, Nancy Lopez.
Q. Just wondering what your impressions were of Donald Trump and his game today? LORENA OCHOA: What I think about Donald Trump's game today? He's good. He's good, better than I thought, to be honest. But I like very much his attitude. He's just very happy. He had a lot of excitement to be able to share the Pro Am with us, and we talked a lot, also about what I do, how is my life, and the things he's doing right now.
I really enjoyed my day. He made me feel very comfortable and how much attention he pays that everything is good outside the ropes and the course details. He's for sure someone that I admire a lot. I appreciate, me and all the players, what he's doing for the game.
Q. Did you talk about managing money or finances or anything since that's his specialty? LORENA OCHOA: No, we didn't. He asked me a few times, but no.
Q. I wonder if you could talk about what it was like to start this year behind Annika, and she was kind of the target to try and get past Annika at number one, and by the end of the year it was more of you and Suzann. Has it been different to have the focus on two different sets of players? LORENA OCHOA: Yes and no, because I really don't pay much attention to things that aren't in my control, and you never know what's going to happen, you never know when you're going to win or when you're doing good or bad. You just kind of have this long term goal of being number one and staying at the top. Of course because of what happened to Annika, everybody is different, and Annika because of her condition with the back, we knew she was going to have a slow year.
Right now I think what is going to be really exciting is to see next year how everything comes together. I think it's going to be a great year.
Q. But when you're trying to get to the top, there's somebody there so you see who that is. When you get to the top do you bother looking behind you to see who's coming after you? LORENA OCHOA: No, I don't like to do that. I don't like to look back.
Q. I know you don't like to, but do you? LORENA OCHOA: No, I understand that every player is different, like I said. I think Suzann is having a great year, especially the last part of the year. And the way I played at the beginning of the year and middle of the year was very good to me.
I don't think I really have an answer. It's just the way it is. There are so many weeks and so many tournaments. What I concentrate on next year is just to play maybe a few less tournaments and rest a little bit more, and I think I will be able to perform better that way.
Q. With the five exemptions or five special invitations, will there be any effort to give those to any Mexican players? LORENA OCHOA: Mm hmm, for sure. We haven't decided one or two Mexican players. We want to do also like a qualifier, a very strong qualifier, to make sure that the best one deserves the position. And there are also other players on the LPGA that I would love to have. For example, Nancy Lopez, I would love to have her. So we have a few players in mind that we would love to invite. We just want to wait to see how the year goes and go from there.
Suzann Pettersen
DANA GROSS RHODE: Thank you, everyone, for coming. Suzann, thank you again for joining us. You had three wins in four events, three wins in October alone, including back to back wins in Korea and Thailand, so it was a pretty amazing run and now you're getting ready to go today. SUZANN PETTERSEN: Yes, absolutely. It's about getting the last little bit out of you this week. It will be tough, it will be exciting, it will be challenging with the wind on this course, and it will probably be quite intense.
I'm rested, I feel good, my game feels good, so I'm looking forward to getting started, and I'll try to get through Friday first, taking a few steps.
Q. Are you motivated to be number one in the world, and has this little run maybe escalated or intensified your drive for that? SUZANN PETTERSEN: I don't think it has intensified. I think it has just made me realize that I can do it. I mean, you play well, you win tournaments, you get a lot of confidence. I think it's going to be a while before any of us are going to catch Lorena, but we have to start somewhere. It feels like I've made a good effort this year.
It's one more event and then I can kind of relax and enjoy what a great year I've had.
But right now I'm just trying to finish off a great year in a good way, and that's my focus. Then sure, the long term plan is to be No. 1, but it's going to be a little while.
Q. And just to follow up, after having trouble at that first major, could you just put into perspective this year and how far you came from that moment? SUZANN PETTERSEN: Well, even though I didn't win that tournament, I finished second, and second place at that time was still a good achievement for me. I had two second places in a row.
So when I got some time and I looked back, it was still a very good achievement. But it also made me realize, like really realize, that I was capable of pulling off and winning a tournament.
And then a few weeks later I win Kingsmill, and I step up on the tee at McDonald's, less expectations, I already won my first one, did all the things I did wrong at Nabisco right, and I won McDonald's. So it's a learning curve. You learn from your mistakes. You're not going to learn if you always make everything right because you make mistakes, it makes you think, it makes you evaluate, and hopefully you get something good out of it.
Q. Karrie was in here yesterday, and she had a lot of nice things to say about you, but she also felt you were maybe a bit of an underachiever the last few years. I'm wondering if you agree with that assessment, and what is the difference in your game now than previous years? SUZANN PETTERSEN: Well, I've had a lot of ups and downs. Most of the downs have been my health. It hasn't been my game. So that has kind of that's what it's felt like that's held me back. This year I've been healthy. I had a great off season last year, and then all this year I felt good, no pains, no aches. So I think that's the first thing.
And then from there you build. I've had time, I've had chances to train as hard as I want and push my body, because you have to push yourself to be the best out here. You can't just do like average work. Every session has to be with the quality that you want it to be and kind of I mean, health wise I think that's the most I don't know, it's probably the biggest thing for me this year.
It's always hard when you wake up, and you're like, uh oh, my back hurts today, so okay, no practice today. You feel bad when you know your competitors are going out working every day.
QUICK QUOTES
Morgan Pressel
Q. Talk about the last 24 hours and how much you think this might impact your week. MORGAN PRESSEL: Oh, it's been a bit hectic. I don't really know how it's going to impact my week. I guess I kind of look at it as the reason we went, to represent the Tour, and we come here and hopefully get through the first two days and then of course we're rested enough for the weekend.
Q. Do you think it helps the fact that you have played at this course a lot to kind of mitigate the fact that you won't get a practice round? MORGAN PRESSEL: Oh, absolutely. I'm going to go out and try and play a few holes here now.
I mean, what can you do? There's not much you can do. Luckily I have played this course plenty of times.
Q. Does it change your expectations at all this week? MORGAN PRESSEL: No, actually I played really well the last couple days, and I've played well in Vegas. So I'm hoping to bring that here with me.
Q. Knowing the course, what do you just really need to do here, the speed of the greens, the pins? What is the most important thing? MORGAN PRESSEL: I'm just going to go out and try and catch the speed of the greens, see if they've gotten a lot faster in the last couple weeks since I've been here. I think that's the biggest thing. I know where to hit the ball off the tee, I know the way the greens roll and things like that, most of it.
Natalie Gulbis On playing at the ADT Championship this week after late arrival from Wendy's 3-Tour Challenge. “We are excited to win the Wendy's 3-Tour Challenge and know that by committing to Wendy's you sacrifice the day of your practice round. Then with the issues with the plane we missed the pro-am today. I am excited to be here this week and looking forward to the event. I have seen the course before, but will be able to practice on the greens today which is encouraging. I think with our schedule you have to stay positive and in the present and that's my approach to the week.”
Paula Creamer
PAM WARNER: Paula, thanks for coming in and joining us today. This is your second trip back here to the ADT Championship with a playoff format, and you're coming off a big win last week in Mobile. Talk about your season and your win last week. PAULA CREAMER: Well, it's kind of been an up and down year so far. I played good at the beginning and then kind of had a little drought I guess you could say in the middle, and I started playing good ever since Solheim Cup. But I've been hitting the ball really well, I've been putting good, so I'm really looking forward to this week, and when it comes down to hitting certain parts of the greens, you have to hit the fairways. I feel that it sets up well for my game.
Q. Can you talk a little bit about the format changes, and do you think they're a positive thing or not? PAULA CREAMER: Well, I mean, it's anybody's day. You're in control, but you're not 100 percent in control of what's going on out there the first two days, and then there's a cut and then the next day there's a cut, and then you go and go again. I mean, it makes it interesting, that's for sure. Every shot counts at that point. It's not like you have four days to go out and try to redeem yourself one day. But it's an interesting format. It's fun in a way, but it's kind of hard at the end of the day.
Q. If you make it to the final round Sunday, this year they're going to allow the people to pick which pairing they play in on Sunday based on a blind draw. What pairing would you pick? Would you want to be first, last or middle? PAULA CREAMER: It wouldn't matter to me, it really wouldn't. I didn't know they were doing that. That's another interesting thing, throwing that into the mix. It doesn't matter to me. I mean, I guess if you go out last, you know what you have to do. But at the same time you're trying to beat somebody else out there. I guess that's a good thing. But if you go out early, you can post a low score and see what happens. But I mean, there's only eight people since everybody is so close together, so I don't think it makes a huge difference.
Q. The million dollar first place check, how does that affect this competition? Does it ratchet up the nerves at all? PAULA CREAMER: Yes, of course. You either have a million dollars or you don't have anything, really. So it is. That makes it when you're out there, it's all for that day. It's all for Sunday. But the biggest thing is you have to get there. Everybody talks about the million dollar check, but it's difficult to even get to that point, 32 down to 16 and that whole process. So I kind of look at it as one step at a time. You have to get to Saturday to get to Sunday, that kind of thing.
Q. Did you think we would be sitting here the last week of the season without Annika having a win this year? I mean, just talk about how she's been so dominant for so long out here. PAULA CREAMER: Well, I mean, she's been hurt, her back, so you never know what happens with an injury. I think her last win was the Open, wasn't it? So I mean, you wouldn't have thought that coming from the world's No. 1 rated player in the world at that time. But at the same time golf has gone in a totally different direction. It's unbelievable the talent that's out there, Lorena, Suzann, they've been playing so good. It's nice to see. I know that Annika is going to work really hard in this off season, I'm sure, to try and come out and try and play just as good next year.
Q. It's a significant achievement just making this field. Do you think it would be good for the tournament, or how would you feel if they made a spot set aside for the defending champion to come back regardless of what they do during the year? PAULA CREAMER: I mean, I've never really, I guess, thought about that. I mean, the whole point of this tournament is earning your way into it, playing well to make it to the tournament for that million dollars. I guess it would be you'd think any other tournament the defending champion gets to go in. But this is an unusual event in itself. So I guess I don't really have a I haven't really thought about it. I can't really comment on that.
Q. Could you just comment on the nature of this golf course? What do you like about it, what maybe you don't like about it? PAULA CREAMER: Well, the golf course, it's in great shape. The only thing right now is the fairways are a little wet. But other than that the greens are spectacular. They're so quick. What I like about it is when it gets windy it makes it a little bit harder, greens get faster. You always have to be in the right parts of the sections of the greens here or else you're left with a pretty tricky downhill breaking putt. It's a good length. You're hitting all kinds of shots into greens. But like I said, once it gets windy out here it plays like a totally different golf course.
Q. How about the finishing holes, 16, 17, 18? How do they rank amongst finishing holes you guys play? PAULA CREAMER: Those are great finishing holes, even with 15, the par 5, before that. The whole back nine when you make that turn, it's a difficult golf course. You know, par, par, par on 16, 17 and 18 you're looking pretty good there, especially depending on the wind on 18 you could hit anywhere from a 3 wood into that green to a 8 iron. It just depends on that wind. Having 17 as a par 3 makes it a little interesting, as well.
Q. To follow that up, can you think of any course out here where the last three holes are as difficult as those three holes can play, and do you think one of those three is any harder than the other two? PAULA CREAMER: I mean, it depends on, I guess, the pin placements on those three holes and where the wind is. I mean, if the pin is back on 16, it's not an easy shot. It is a shorter hole, but the distance back there, it's not very wide to land it. You know, 17, back right pin, you have to hit on the left side. Nobody is going to really go for that. And then on 18, it depends on the tee and the wind. You could make birdie on 18 easily, but at the same time par is a fantastic score. I mean, I'd take four pars on that hole every day.
Q. Have you let yourself think at all about how you might spend the million dollars? PAULA CREAMER: (Laughing) I've been asked this question a lot lately. I think what I've come down to I think I would buy a diamond, something involved with jewelry. I think that's what I would do. I just got a car last year, so I wouldn't get a car. Maybe for my parents I think I would get them a car if I was going to go that route. But I think I would go jewelry, maybe a million dollar necklace. No, just kidding. I would go the jewelry route.
Q. Jumping back to the course quick, 17, would you consider that a pretty hole or a hellish hole? PAULA CREAMER: Pretty hole because I don't want to think about a bad hole, or else it's going to be when I'm standing on the tee, I'm going to go, is this a pretty hole or a bad hole? No, it's a good hole, I like that hole a lot. It's difficult, but at the same time there's a lot of holes out there that are difficult, and you just have to get up there, hit the middle of the green, two putt, walk away with your par.
Q. Suzann Pettersen, she's on a little run, also. Is there anything about her game that you've noticed, a change in improving this year? PAULA CREAMER: She hits it so far, it's unbelievable. She's just a very strong girl, can almost overpower golf courses. When you're hitting a wedge and somebody else is hitting a 6 iron, that makes a huge difference. That's the biggest thing that I've noticed between Lorena's game and Suzann's game versus my game. They just hit it a heck of a lot further than I do. I feel if I was to play up where they were, it would be maybe a different story. I think that's what's improved in her game is she's found her strength.
Q. You talked last week about trying to gain distance in the off season. Is that a technique or is that a gym thing? PAULA CREAMER: Both, definitely, just learning how to use my muscles more.
Q. How much yardage would be what you would be satisfied with? PAULA CREAMER: Well, it's hard to say because I only have really two months to try and work really hard. It's more of a long term process type of mindset I'm going into. I don't know, if I gain 10, 15 yards by February next year off the tee, that's okay. Eventually I'd like to gain 25 yards. But we'll just take it step by step and see what happens. Hopefully things if I work out hard and I practice hard a lot of it is technique in my golf swing, as well, but being physically stronger definitely can help.
Q. When you win any tournament you get a lot of confidence. When you win the way you did last week against the field, how much more confidence does that give you and how much does it help you this week? PAULA CREAMER: That was big winning last week by eight shots against every winner in the last four years and the best players in the world are there. That's something that will always help. It's kind of like when I won Evian in 2005, just my confidence, just feeling like I belonged, was there. That's kind of what reminded me last week, not that I can just play with the girls. I won several months ago, and I could still do it. It's big, it was very, very big for myself.
Q. Given the winner take almost all format, can you compare remember what it was like last year on Sunday when you went out to the tee and compare that to any other tournament you've ever played in? PAULA CREAMER: Well, I kind of had an interesting warmup; I only had 20 minutes before my tee time. I came out a little late for my time last year, so I was kind of rushed and I was a little panicked, panic mode. But no, it is. It's a feeling that you've just got to go out and play your own game for 18 holes, and what happens, happens. When you're aggressive when you can be, that kind of thing, it's a feeling that you've just got to go out and play the golf course and see what happens. But it is, it's fun. It's a fun format. I'm glad last year I got to see to see what it was like, and going into this year I definitely know what it takes to win.
Q. What happened on Sunday? PAULA CREAMER: Well, we had a little mix up with my tee time. At dinner the night before we kept saying let's just say my tee time was at 9:00 o'clock. I kept saying, okay, we're going to meet at 8:50. Normally it would be 7:50. I'm just saying those numbers. But I was here and I was in the locker room. My dad and came and asked the security guard, is Paula in there? So I came out. He's like, what are you doing? It's 30 minutes, 25 minutes before your tee time. And I was like, no, I don't, dad. Then I looked down, and I was like, okay. So I went and got my pink balls and hit five putts, hit some balls and went and teed off. Not something you want to do before a million dollars. But you learn, and this time I will hopefully be there on time.
Annika Sorenstam
DANA GROSS RHODE: Annika, thank you for coming in. You're fresh off of your tie for third at Mobile (The Mitchell Company LPGA Tournament of Champions) last week, which was kind of key to getting into the ADT Championship this week and now you've had a practice round under your belt. You're kind of riding the tide of momentum right now. ANNIKA SORENSTAM: Yeah, a little momentum, momentum in playing, I would say. I feel pretty good about my progress. I'm making some good strides. I've had some top six finishes the last few LPGA events I've played in, so I'm just excited to be back playing and kind of getting into the swing of things, and of course I'm thrilled to be here. This tournament has always been a good one to me in many ways, so I'm happy to be back.
Q. How important is it for you to try and get a win for the season, and also, can you just talk about contrasting coming into this week this year the way you usually come into this tournament, what's your mindset? ANNIKA SORENSTAM: Well, obviously it's been a very different year for me in many ways. It's not a year that is something you really put on a resumé. But having said that, it's been a tough year with the injury. It really kind of set me back. I've only played 12 times, and I would say that probably five out of those 12 I've been even competitive. I mean, not even to my full potential. So in that regard I'm not so worried about not having a win. You cannot win if you're not 100 percent, and it's tough to win even when you are. Having said that, when you feel decent in five tournaments, I don't really expect to win out here. Right now, it's just all for me to get into playing, kind of get better every time I play, and it's just been a different season that way. I'm really already looking forward to next year, my schedule and what I need to do. This year is just a matter of getting past this year and be ready for next year. I'm going to play the best I can this week, but it's not do or die if I don't win. Like I said, I'm just happy to be here playing. The expectations are a lot more different than they were last year. I've always been one of the favorites coming into this week, but this year is just very different, and it's just something I have to accept.
Q. As you were coming off the injury, did you look at this event and set it as a goal to qualify, or was it just a matter of taking it week to week and seeing how your physical capabilities were? ANNIKA SORENSTAM: Well, you know, I always want to play this event. To be honest, I really don't know how you qualify for this event, other than just playing, and my goal was to play. I figured the better I played, the better chance I have to get in this week. Right now, I just need to play. I feel like I've been playing part time on our Tour, and it's tough to be competitive. So this tournament and the next—I have another two with the Lexus Cup and Dubai, so at least I have three or four at the end of the year that will hopefully kick start '08. That's kind of how I look at these next few events.
Q. You've been on top so long and accomplished so much. A question is always how can she stay hungry; she's already done almost everything. But having the year you had and the injuries affecting you, does it motivate you when you see other players take that spot that you had? Do you find that motivation coming back? ANNIKA SORENSTAM: Well, I love the competition. Not being competitive and not playing is something I missed. I would say that it hurts that I couldn't perform on the level that I know how. It hurts when you cannot practice the way you want, and it hurts when you don't hit the shots that I've been hitting for years. So that motivates me, that makes me want to get back to the top because that's where I enjoy being. I don't enjoy coming out here and hitting shots, missing fairways and missing greens and just really struggling, which I did for several months. I did not enjoy that, and that's the last thing I want to take away from this Tour is playing like that, so I'm determined to get my game back and play good golf; that's what I enjoy. So that's what my motivation comes from.
Q. You talked several times the last few years about how long you wanted to play. Do you have a number in mind for you? Do you want to play two years, three years, or does it just depend on how you're playing and your health and everything like that? ANNIKA SORENSTAM: I would say it depends on that. I've always said, as long as I enjoy what I do, as long as I am motivated and this is fun, then I will keep on playing. I do feel like I have kind of come to the back nine of my career, if you know what I mean. I mean, it's just I've done a lot, and I'm satisfied in a lot of things. I've achieved so much more than I ever thought I could. Yeah, there are times when I have to kick myself a little bit and kind of go out there, but I think the injury has kind of helped me to spark the interest a little bit again, and like I said, I want to find the top of my game. That's my priority right now.
Q. I was just curious what you thought about the format changes for this week, specifically the live draw on Saturday night? ANNIKA SORENSTAM: I remember last year, I didn't get a chance to play on the weekend, and I was bummed. But I did tune in when I got home. I thought it was exciting. I was determined to make the weekend this year, and then now I'm just happy to be in here. Right now I'm just really not focusing on what the format is, I just want to play. This thing, anybody can win here, they really can. If I would end up winning, I'd come up the (LPGA Official) Money List and all of a sudden I would have a great year. I just think that's a little bit ironic. But I'm going to do the best and we'll see if the format works out.
Q. Going back to your injury to your neck, are you close to being 100 percent, and also, what kind of treatment have you been getting? After the round are you able to fully practice like you want to? ANNIKA SORENSTAM: Yeah, I feel great. I can practice as much as I want, I can hit as many balls, I can work out as much as I want. After a round I really don't do a lot of treatment. I feel good, I really do. I'm back to my normal routines. I go to the trailer a little bit and the guys will help me stretch, but I don't have to ice, I don't have to do any special treatment. I feel like I'm almost as good as new.
Q. It's also been kind of a significant year for you in everything you've had going off the course, the academy and all that. In that way did that give you something else to think about when you were rehabbing from the injury and weren't just having to focus on the injury the whole time? ANNIKA SORENSTAM: Absolutely. I think really that was important to me because if I didn't have any of that, I don't know if I would have been a lot of fun to be around (laughter). I don't know if Mike would have handled me, just being miserable and not doing what I enjoy doing. Now, on the contrary, I had my grand opening of the academy, I created the foundation, I was very involved with the (Ginn) Tribute (Hosted by ANNIKA) down in Charleston. I got my Web site up and running, and actually I'll have to let you know, my blog is coming up live tomorrow, Annikablog.com, so we've been working on that. So I've been really busy with all that stuff, and it's kind of kept my mind on some positive things. I've really had a chance to work and be involved in those things. Things happen for a reason. I got the interest back in golf and I got these things started, so when I look back at '07, it's not a bad year.
Q. You've won here more than anybody else. What do you most like about this place, and is there anything you don't like? ANNIKA SORENSTAM: I like this place a lot. I mean, I always felt like it was a great finishing to the season coming here. They treat us like queens. We stay in a beautiful place, we play on a great golf course. I think this is one of the courses that really just gets better the more you play it. It is a challenge. You've got the best 30 or 32 players here in the world, and it should be tough, and I think this course is suited for this type of championship. It is a treat to be here. I've always felt that way. This year when I have to fight a little extra, it feels even sweeter.
Q. Maybe tomorrow is going to be presented Lorena Ochoa Invitational for next year's tournament in Guadalajara. Would you be able to play in Lorena's hometown next year? ANNIKA SORENSTAM: I'm not really sure when it is, but if I get invited I'd love to play. If it fits in the schedule—does that make it three tournaments in Mexico? Is that what it is? I mean, she's done a lot for golf, and it's obviously a boost to get another event. I can't promise anything right here, but if it works out in the schedule I would love to support her event. I've always got along well with Lorena and I would support her as much as I can.
Q. Can you talk about the last three holes? Can you think of any courses on the Tour that's got three harder finishing holes than these three, and are any one of them any more difficult for you? ANNIKA SORENSTAM: It's definitely I would say the three signature holes on this golf course. You've got two par 4s and a par 3 with winds in different directions. Right now I can't think of a course or a finish that we play that's any better than that. You've seen a lot of changes coming down the stretch here. I've done good on those last three, and I'm going to continue to think that way.
Q. Talk about Whitworth's record and how you approach that, and in any way as an athlete can you use that as a motivator, or is it too abstract? ANNIKA SORENSTAM: It's pretty abstract. I've always felt that it was. It wasn't until those few years when I was really hot and I was winning events that I thought, well, maybe that's even possible. Now, it's just getting back to the game and even trying to win one event. Right now I don't really have that in my sights. That's not really my goal. It's not something that motivates me. Like I said, right now I'm just focusing really on next season and kind of giving it my all.
Q. You talked a little bit about your segue into your business ventures, how you can incorporate that in to get back out full time playing next year. Tiger does it, all the great ones do it. It seems like it's going to have to be part of your life, too, if you want to be back on top again. ANNIKA SORENSTAM: Yeah, it definitely has to be. I feel like I've started a lot of these interests of mine, and I've come a long way. I feel like the seed has been planted and now it's just a matter of nurturing it. I kind of got the team together about four weeks ago, and I told everybody that I'm going to step away early next year and just focus on the golf. So hopefully everybody will pick up a little piece of what I'm doing and help me out. I do think the hardest part is for me to let go. I'm kind of a control freak and want to be a part of everything and want to know what's going on. I think it's going to be more of an adjustment for me than for the team to help out. But they are willing to do it, and they all know that that's important to me, so like I said, I'm just really focusing on next year. It has to be done, too, like you said, to be at the top.
Q. I saw your Web site, and you've got two golf courses under construction, the one in South Africa and South Carolina. Just curious how they're going. And also, have you discussed with Tiger the design he's done? And China? ANNIKA SORENSTAM: I have not discussed any golf course design with Tiger, yet, but the one in China is finished. The one in South Africa, I was just there the week before Thailand, and it's coming along nicely. It's going to be opened—well, they're pushing for May of '08, so we'll see. But it's looking great. It's looking tough, but that's been a lot of fun. The one in Charleston, we're just waiting for permits. We've just kind of done the drawings but nothing has really been done more than that.
Q. Of all the business ventures that you've had start up this year, is there one that stands out more than the others to you? ANNIKA SORENSTAM: Well, I would say the academy because it's finished. Now we're up and running full time and we've had about 50 to 60 guests. It's just been very rewarding to see these people and see their reactions. We felt like we have really exceeded our expectations there. I'm very, very proud of that. But I think the one part that's the most important is the foundation, which is a way for me to give back. Kids is kind of my main focus, being part of the Make A Wish Foundation has just been very rewarding. When you put things in perspective, especially life, you realize that maybe a bogey and maybe an injury for a few months is really not a big deal. I think I just learned a lot there, and I see that as probably something that will grow even more and my goal is to make a difference there. It's something that I'm going to spend a lot more time down the road, but it's something that I really want to do. It's close to my heart.
Karrie Webb
DANA GROSS RHODE: Thank you all for joining us for Karrie Webb's press conference. Karrie, you topped $13 million in career earnings this season and you've had a couple of top-10s in your last three starts. Wrap up what it means to be here at the ADT Championship and the season overall. KARRIE WEBB: It's always good to make the season-ender. I'm obviously pleased to be here. I get to stay at home this week, so that's always good. I'm not overly happy about my year. It's been a little up and down and obviously not anywhere near the kind of golf I played last year, so a little disappointed with that. But hopefully looking forward to having a good week this week, and hopefully that will give me a boost to start again next year.
Q. You've gotten to play here more than just the tournament, right? You probably know it as well as anybody. Just talk about this golf course, how it's evolved. Has it become a place that you've learned to like, or did you always like it, and what do you like about it? KARRIE WEBB: I think I've grown to like it more and more, the more years that I've practiced out here and obviously played the tournament. Sometimes I think that it's almost a disadvantage for me to play here a lot because the greens never putt this fast, very rarely, during a season of just member golf out here. I think it plays a lot different during the tournament than what I'm used to playing in my day-in and day-out when I'm out here practicing. But it's just such a great facility, and as the course has matured, the course has gotten to be in even better condition. I think this is the best I've seen the course for the tournament, the best shape I've seen the course in the seven times we've been here now, so I think that's pretty exciting for everybody, and I think it's going to be just as challenging as ever.
Q. What do you most like about the challenges the course offers? KARRIE WEBB: I think it's just one of those courses where—it's always windy at this time of the year, so obviously that always poses a challenge. It's one of those courses where it's fairly generous off the tee, I would say. If you're driving it pretty well, that's key. Obviously you don't want to be hitting out of the rough every day. But I think the toughest task is your iron approach shots into the greens because there's just no bail out. Most courses are designed where one side of the green is a better up and down chance than the other, but this course, there's just no bail out. You have to stand up there and grit your teeth and hit the best shot you can, and if you don't hit a good shot, then it's a really tough ask to get up and down out here. I think, I don't know what the stats say, but I would hazard a guess that anyone who wins here hits lots of greens every year.
Q. Have you been able to put your finger on what hasn't been the same this year, what you haven't been able to do as well? KARRIE WEBB: My putting. I had a terrible summer with the putter. I probably swung it better; for a two or three month period there was probably the most consistent I've swung the club in almost my entire career, I think, and got absolutely nothing out of it except frustration because I just putted so poorly during the summer.
Q. Looking back, you had a fabulous start in Australia winning both events. Were your expectations at the start of the year really high? Were you expecting a lot coming off five wins last year and two wins to follow up? KARRIE WEBB: Well, I think obviously starting the year off the way I did, I already had higher expectations than I did starting the year before, and then starting the way I did. I actually played quite well in Hawaii, as well. I started putting probably a little too much pressure on myself, and then when things didn't start going well, you start pressing and you're not making putts. One part of your game goes off, then it sort of goes throughout your game mentally, you lose confidence, and it's just one of those things. I'm looking forward to hopefully having a good week this week and then putting the clubs away for a while and just have a fresh mind starting next year, maybe lower expectations than I did this year, and hopefully that makes me play a little bit more relaxed golf and just go from there.
Q. You've been out here I guess about a decade now. Could you talk about and compare the talent level now with the kids, Ochoa and that group, versus the group when you first came out, and just talk in terms of stronger then or now, and what do you see this year, four different winners in majors? KARRIE WEBB: Well, I think the talent was very strong when I first came out. I think the depth of the small groups of players, I don't think it is any more talented now than it was when I first came out, or the era before me. I think that there are always groups of players that are highly talented. I think just the difference now is that the standard of golf on the whole is much higher. But I think the younger players, Lorena and Paula and Morgan, Natalie, they're a very exciting group of players to watch. I guess after having been there and played for 12 years out here, it's fun to see them learning and playing well. They've all been great for the promotion of the Tour, as well, and all great personalities. They're all really good girls and good to watch and obviously great to compete against.
Q. Does their capability motivate you any more or would you be motivated anyway coming off a year in which you expected more out of yourself? KARRIE WEBB: I think that's what motivated me a couple years ago, to have the year I did last year, and obviously they do motivate me. I don't think my talent level is any less than theirs. I think I'm still capable of having results that I had last year. I might not be able to stack them up one after the other like I did when I was younger. I might not have the hunger I did when I was younger. I still have that determination. I still hate playing badly, and I still work really hard. All that grouped together, I'm going to come out next year and hopefully be fresh and not put so much pressure on myself, start enjoying the game again, which is what my goal was a couple years ago. I have to get back into thinking like that again. At the start of the year it's always good because you can erase what happened last year; you start fresh again.
Q. At what point did you notice the putting getting away from you this season, and was it something that kind of slowly started to go wrong, or did you just notice something? KARRIE WEBB: I started missing short putts again, which I had struggled with a few years before, or before last year. You start missing short putts and then you're not putting aggressively on your long putts because you don't want to work on a two or three footer coming back. So then I wasn't making my 10 , 15 , 20 footers like I was last year, so it's just a snowball effect. I didn't work any less hard on my putting, it's just one of those things.
Q. At what point in the season was it, the summer? KARRIE WEBB: Well, actually I played Hawaii and I putted obviously nicely in Australia and Hawaii and then turned up at Phoenix and that's when I started missing short ones. I mean, it wasn't an immediate thing, but just continued throughout the summer where I started to really lose confidence with it.
Q. One of the format changes this year is if you're fortunate enough to make the final eight on Sunday, they're going to pick which spots they'd like to play. If you were in that situation and you were first, where would you want to pick to play out of? KARRIE WEBB: I'm not sure. I think I'd have to see obviously how I was playing, how I felt. I don't think I'd be in the last group. I wouldn't put myself in the last group. I think I'm pretty sure about that. I think it's easier to play the last few holes if you're playing well without having to press to make birdies. If you're setting a score—I don't want to be the first group out. I'd probably be in the middle two, just because you sort of already know what the pace of scoring is, but you're not the last so you're not sort of trying to make up shots. Generally if you're in the last group on Sunday, you've normally got a lead. When you're all tired, then it seems like you're playing catch up all day. If I had first pick I probably wouldn't put myself in the first or last group.
Q. Annika without a victory, you guys have banged heads for a while, great match, rivalry. What do you see out of her next year and the next couple years for her? KARRIE WEBB: I don't know. I think obviously if Annika puts her mind to wanting to play good golf, she will. I don't doubt that for a second. I think it's all in what she wants to do. I know she's started a couple of different business ventures, and I know obviously it's important to her, but if it's where she's going to be spending more of her time, whether that affects how she plays. But I know if she puts 100 percent into playing, she'll play good.
Q. Suzann Pettersen has been on a nice little run here at the end. Just curious your observations on her game and how she's improved. KARRIE WEBB: Well, I've always thought up until this year that Suzanne was a bit of an underachiever out here. I played with her when she first came out on the European Tour. I'm always confused about what year this is, but it was I think 2002 I played with her in the final group at the Australian Open. You know, she was only 19 then and just bundles of talent. She did have a successful year in Europe, I think, that following year. But I was just surprised, obviously she has had injury problems, and I think she also got into some bad technical stuff with a coach she was working with. She's extremely talented, hits the ball great, hits it a long way and can hit different shots, which is, I guess, key to playing consistent golf. And then if her short game is on, her putting is on, there's not much stopping her.
Q. How long a drive is it commuting from your house to this golf club, and how often do you get to practice or play this golf course? KARRIE WEBB: Well, this course is only open eight months of the year, so generally when it's open, I come out here most of the time and practice. It just depends on how much traffic is sitting on 95, but at the most it's half an hour because I can take service roads and get here in half an hour, but 15 minutes if it's a good run.
Q. Is the nature of this golf course, the nature of the wind and so much water, can a player lose their temper quicker here? Do you have to be more patient here? KARRIE WEBB: I guess you can, but it's a course that you want to. It's not like you have to go out there and shoot 6 under every day, either. It's hard to play catch up on this golf course, but the angrier you are, the harder it is to play it well.
LPGA Commissioner Carolyn Bivens LPGA Sr. VP and COO Chris Higgs LPGA Deputy Commissioner Libba Galloway
CAROLYN BIVENS: Good morning, welcome; good to have you here. Beautiful, beautiful day, and I want to welcome you to what I certainly consider one of the most exciting events in all of sports.
When I stood here last year, it was the culminating point for the first ever LPGA Playoffs, and I thought we were onto something. I think that not only last year proved we were on to something, but you'll see some of the minor alterations that were made for this year are going to make every day of play extremely exciting.
2007 has been a year of transformations and triumphs for the LPGA. Most importantly, it's been a year of crystallizing our vision while moving aggressively forward to put the LPGA on par with other top sports.
The ADT Championship is a perfect place to take stock of where we've been over the past year and to launch ourselves into 2008.
The strides that we made in 2007 don't exist in a vacuum, rather they're tangible reminders that the LPGA is in the best position it has ever been in and that the momentum we've created is a catalyst for changing the business model of our operation.
Last November at the ADT Championship, 20 year old Julieta Granada won the first-ever million dollar paycheck for a professional woman golfer. The LPGA Playoffs 2006 was the first ever playoff system in our sport, and it's been universally viewed as a model of success.
Also, we were the first in our sport to have an implementation of a universal drug testing program and the policy. This will begin in 2008. We're pleased to join with the other leading golf organizations around the world.
Some of you have just come from Ponte Vedra. We had an executive committee meeting of the World Golf Foundation yesterday, which represents the heads of all the major golf organizations around the world and we are, in fact, working in concert, and I would say for the first time, on any of the major issues that we are together in terms of anti doping policy. There will be nuances within our individual programs. There will be staggered starts for the various Tours. We have discusses everything from the model prohibited substance list to sanctions.
They say that every new beginning comes from some other beginning's end. So with that in mind, as we come to the end of our 2007 season, we deliberately chose the ADT Championship as the first tournament to exclusively display our brand new logo, the LPGA's first new logo in 15 years, and one that truly reflects and celebrates the diversity, the global strength and the evolution of our brand.
This tournament and our logo both epitomize our commitment to a bold new look and to bold business, especially when you look at the LPGA has taken ownership of the ADT Championship for the first time. This year everything you see, from beginning to end, the LPGA is calling the shots. Another first, we are actually producing all nine hours of television that you'll see.
As we acquire more strategic assets, the LPGA brand will continue to flourish. Last month's launch of our first ever online pro shop opened for business. For those of who have not visited, LPGAproshop.com is part of a merchandising program that we expect will grow to be a significant revenue stream for the LPGA. Also located very closely to the media tent, not by accident, is our first ever pro shop and merchandise shop, so please visit. You have all week.
We're also interested in investing more aggressively than ever in our future. As such, we acquired the Duramed Futures Tour, the LPGA's official developmental Tour. The Futures Tour is the Tour where Lorena, Julieta, Meaghan Francella all honed their skills. Bringing the Duramed Futures Tour under our tent gives us immediate access to players as well as the sponsors, the staff, the fans, the communities, the viewers, purchasers of merchandise and potential LPGA sponsors.
Additionally, the combination of LPGA and Duramed Futures Tour provides the ability to look at a variety of alternative tournament formats and structures in order to increase the number of playing opportunities for all of the LPGA members. Nothing illustrates our bright future here at the LPGA better than the 2007 majors. All four of the 2007 major championship tournaments were won by women who had never before won a major. All were 30 or younger, from 19 year old phenom Morgan Pressel, 18 at the time, to the top player in the world, 25 year old Lorena Ochoa.
At the RICOH Women's British Open this summer, our athletes took center stage at the world's most iconic and venerable venue. The literal crossing of the Swilcan Bridge at St. Andrews was also an appropriate metaphor for the bridges that we've crossed and the barriers that we've broken as an organization in 2007.
The excitement carried over into Europe as the U.S. and European Solheim Cup Team members played with tremendous pride, and as the U.S. defended their Solheim Cup crown under the leadership of captain Betsy King.
In two weeks, that team is headed to Washington, D.C., to visit the Oval Office and the President. I can't wait until 2009, Rich Harvest Farms, and the teams that will be led—the U.S. Team by Beth Daniel and the European team by Alison (Nicholas).
Overall, our fan base is growing as evidenced by increased attendance at tournaments and our Web site traffic. As just one vignette, which proves what's happening in women's golf, on Sunday of the RICOH Women's British Open, there were nearly nine-and-a-half million page views to LPGA.com, a new record. We launched an LPGA Web site in Japan, not a Japanese translation of our domestic website, but a Japanese LPGA Web site this year, and we renegotiated our television rights fees. Some of you may know that in Asia, the interest in women's golf far exceeds men's golf. We hope that's an omen that translates to this side of the ocean. We actually were able to renegotiate our rights fees for a 300 percent increase. We are aggressively pursuing media rights in countries all around the world.
While we're talking about the international part of our membership, I also want to salute the members and our player services department for the work that they've done on providing language services. Beyond a number of our U.S. members who learned key phrases in various languages to use as we play tournaments around the world; not one on camera interview in this country was conducted by any LPGA member in a language other than English. That achievement is one in which we take a great deal of pride, not just because we're a U.S. based Tour, but because we also think that it provides tremendous economic opportunity for our international players.
Off the course, our players are connecting with diverse audiences like never before. Broad and positive media coverage on and off the sports pages, in local communities and nationally, is on the rise.
All of these are signs that point to the strength of our product, to our members and to our brand. I want to thank you all for recognizing the talents and the attributes of our players and for sharing their stories with your readers.
Outside the world of golf, coverage of the LPGA could be found in airline magazines, Business Week, Newsweek; in fact, in mid October Lorena was actually the cover story on the Latin American edition of Newsweek. One of our greatest strengths is the fact that we don't separate our people from our product. Our people are our product. The LPGA is an organization, and our members as individuals are not afraid to assume greater responsibility and to hold us all to a higher standard.
While others shy away from being called role models, our members actually embrace it. I believe that the women of the LPGA stand for everything that professional athletes should stand for in today's world. There are not many other professional sports organizations who can say that.
The women of the LPGA are independent, they're empowered, they're talented, they're accessible athletes who bring passion to our game and to their lives. They are proud to be part of an organization that benefits so many worthy causes around the globe, so whether it's the numerous LPGA members who raise money for various forms of breast cancer research or support their individual causes, philanthropy is a core value at the LPGA. Mi Hyun Kim would have to be one of our poster women for 2007 in the area of giving when she donated almost half of her Tulsa winnings to the victims of the Kansas tornado. Then there's the most recent mission trip to Rwanda. Betsy King and Juli (Inkster) and Reilley (Rankin) and several of the others, worked with hundreds of children who were orphaned from AIDS. They were there for a number of days.
And then of course there are the tournament sponsors and the organizers who raise millions for local charities every single week. We're proud of our members, we're proud of our tournaments and the dedication to giving back.
So 2007 has been a seminal year also for our 1,200 Teaching and Club Professionals. We hired a dynamic executive director to work with the national president. Great progress has been made, including membership growth, new sponsors and new initiatives for this very important part of the LPGA, the women who teach literally thousands of golfers every day.
There's also been a year of exceptional achievement at The LPGA Foundation. Libba Galloway, the deputy commissioner of the LPGA, is going to share more of those developments with you in a few minutes. We were honored to have the Foundation be the recipient of a $1 million gift from Dolores Hope. It's the largest single gift ever bestowed on The LPGA Foundation, and we believe the beginning of many others.
It's been a truly remarkable year for the LPGA. It's been one in which the competitive landscape has continued to grow and has become more intense. Seven of our tournaments have been decided by playoffs. Tournament winners represent the international face of the LPGA. Lorena Ochoa from Mexico has won seven times. We had nine winners from the U.S., four from Asia, three from Europe, including five time winner Suzann Pettersen.
There have been many terrific moments in time during the 2007 LPGA Tour, the kind of moments that send chills up your spine. As we finish up the 2007 season at the ADT Championship, I won't be surprised if there are a few more exciting moments, and certainly there will be a million dollar payoff.
In 2008 we expect another year of substantial progress, another year of growth, and another year of accomplishments. I owe you a report on the benefits for our members. Beginning in January of 2008, the LPGA players will have world class disability insurance that is available to them. This represents major progress in delivering on the fundamental benefits which should be a standard offering to our members.
Additionally, we have a finance committee meeting this afternoon and a board meeting tomorrow. We have committed to undertaking a complete review of the retirement system.
We continue to search for a solution in health care. The target date is 2009. The obstacle is that we're not going to offer our players a plan that doesn't suit our needs in providing coverage internationally among other things. So we've come a long way since last year, and we'll continue to forge ahead towards a bright future, led first and foremost by the simply amazing women of the LPGA.
Now, it is my pleasure to introduce you to Chris Higgs, the senior vice president and chief operations officer for the LPGA and the fellow who's going to take you through a lot of the work that we've done for the 2008 schedule. Chris?
CHRIS HIGGS: Thank you, Carolyn. In just a few moments I will provide you with the details that surround the 2008 Tour schedule, but before I do that, I'd like to provide you with some of the context in what goes into the schedule that you are now reviewing today. It really revolves around a changing business model. A lot of what Carolyn has done in the last two years is change the way the LPGA conducts its business, all of which are with an eye to doing things more professionally, more as a corporation and a business should run, and the schedule and the development of the schedule and the publishing of the schedule is part of that.
As you would imagine, it takes months and months of discussions and negotiations to enter into our contract phase with various tournaments and/or events before ultimately they get placed on the schedule. Therefore the events that are announced today are events that meet our new business criteria, criteria that we didn't honestly have to this extent before, which means that if they are on the schedule, it means the terms and contracts have been negotiated.
If an event or sponsor has been in business with us for fewer than three years, we now require from them financial guarantees that they must meet, either in the forms of letters of credit or deposits of funds. These have to be met prior to an event being announced.
If this criteria is not met, it won't be on the schedule, and this is our new business practice. We've also been doing some long range planning as we look into 2008, '09, '10 and beyond. We've been working fairly hard on moving the schedule into what we would best call a more optimal geographic flow.
As an example of this, towards the end of the fall, we've had the opportunity to have three, four and sometimes five events in Asia. What we will be doing, you'll see as I go through, we will be separating Asia into a spring and a fall with a maximum of two or three events on either side of that.
We will group events in the southeast, both in the spring and in the fall, and we will continue to do, wherever possible, East Coast, West Coast swings, that allow the players and the caravan that follows the LPGA to move geographically in a sound way.
As we look at the schedule that's in front of you, once again, the LPGA will start its season in South Africa with the Women's World Cup of Golf. After going to Hawaii for a couple of weeks, we will then move further west for the first time to Singapore for the new HSBC Women's Champions at Tanah Merah Country Club in Singapore. Most of you will see the announcement of the HSBC Women's Champions that was released back in the end of August of this year, and we're looking forward to going into Tanah Merah, where we have played the Lexus Cup. This will be the first time we play an official tournament in Singapore with the LPGA.
We hope to return to Mexico City in March. Then we move on to Phoenix, Palm Springs for the Kraft Nabisco Championship and, for the first time in a long time, the LPGA will play the week of the Masters when we return to Morelia for the Corona Championship.
After returning to Orlando, we will then head to south Florida for a new event April 24 to 27, which will have a $2 million purse. There will be a full announcement of this new south Florida event after Thanksgiving.
Our season continues in its normal flow of the southeast, east and moving up into the north with the Michelob ULTRA Open at Kingsmill, the SemGroup Championship (Presented by John Q. Hammons) in Tulsa, Sybase Classic (Presented by ShopRite), LPGA Corning Classic in New York, before we head back down to Charleston for the Ginn Tribute (Hosted by ANNIKA) and have our second major of the year, the McDonald's LPGA Championship (Presented by Coca-Cola). We will continue to take the week of the men's Open off before we head to Rochester for the Wegmans LPGA, over to Minnesota for the U.S. Women's Open, and then to Toledo for the Jamie Farr Owens Corning Classic (Presented by Kroger).
Following Toledo for the first time will be the LPGA State Farm Classic, which is moving from its traditional spot at Labor Day into July and also with a $400,000 purse increase. The summer continues for us with our trips to Europe with France and England and then continuing back into Portland and Canada.
The Tour will then head back to the southeast in Northwest Arkansas and Alabama. We will make our journey west for the Samsung (World Championship) and Longs Drugs Challenge, and then on our way to Asia, we will join our new event in Maui at the Kapalua LPGA Classic.
After our trip to Korea and Japan, we will move for the first time to Guadalajara for the new Lorena Ochoa Invitational Presented by Banamex and Corona, and then, of course, we will come to West Palm Beach for the ADT Championship at Trump International to close out the official season of the LPGA Tour in 2008.
If we compare 2007 to 2008, you will see that there are a couple of events not on the schedule, so I want to talk about those. Carolyn just mentioned the great excitement of The Solheim Cup that was recently held at Halmstad. We look forward to going back to Rich Harvest Farms in 2009, and as you all know, we don't play The Solheim Cup in even years.
We just concluded a great week at (The Mitchell Company LPGA) Tournament of Champions, where Paula Creamer had a fabulous eight stroke victory.
We are in discussions with the appropriate parties to continue to bring the LPGA back to the RTJ Golf Trail in Mobile, so it would be premature to announce anything at this time.
We are just weeks away from going to Perth, Australia, for the Lexus Cup. We are in continued discussions and hope to be making an announcement about Lexus Cup following this year's Lexus Cup in Australia. As I said earlier, we continue to have discussions with the organizers and sponsors in Mexico City about returning there in March.
We've enjoyed two very successful events in Thailand, particularly this year, where we had a 70-percent increase in attendance and, while it is not on the 2008 schedule, that is actually a deliberate move as part of our geographic flow because it will come back into the schedule in the spring of 2009, where it will partner up with the HSBC Women's Champions in Singapore, which is only an hour-flight away.
This will be part of our two week Asia swing for 2009 to add to our two week Asia swing in the fall of 2009.
By the numbers, from a prize money standpoint, I'd like to draw your attention to a couple of purse increases that are quite outstanding. The 2008 Sybase Classic Presented by ShopRite enjoys the largest purse increase of the new season for the LPGA with a $600,000 increase, now taking them to $2 million. The SemGroup Championship Presented by John Q. Hammons in Tulsa increased their prize money by $400,000 to now $1.8 million. As I mentioned earlier, the LPGA State Farm Classic in its move to July also increased its prize money $400,000 to $1.7 million. Not to be outdone, our friends in the New York area, the LPGA Corning Classic, increased their purse $200,000 to $1.5 million, and the Wegmans LPGA in Rochester increased their purse $200,000, as well, for a $2 million prize in 2008.
Just from the New York/New Jersey area alone, we garnered a million dollars in increased prize money.
In summary, what does this mean for our players in terms of economic opportunity? For 2008, we will have a minimum of 33 events, as published on the schedule today. The players will play for a minimum of $58.2 million, which is a record for the LPGA Tour. We now have 13 events with prize money that is $2 million and higher, up from 10 in 2007, and the average purse for official events is now $1.77 million, up from $1.61 million in 2007.
We've added four new events to the schedule with the HSBC Women's Champions in Singapore, the Kapalua LPGA Classic in Hawaii, the new event in south Florida that I'm being deliberately vague about for $2 million, and an event that we will talk more about this afternoon when Lorena joins us for her press conference, which is the Lorena Ochoa Invitational Presented by Banamex and Corona.
We've enjoyed tremendous success in 2007. We continue to look forward to providing even greater economic opportunities to our players in 2008, and we look forward to seeing all of you there. Thank you very much.
CAROLYN BIVENS: We'll have plenty of time for questions. Before we do that, I said we have made tremendous strides at The LPGA Foundation and essentially relaunched it, and I'm going to ask Deputy Commissioner Libba Galloway to tell you more about that.
LIBBA GALLOWAY: Thank you, Carolyn. As with the LPGA, this has been a year of transformation and an exciting year of growth for The LPGA Foundation. Last year the LPGA determined that the time was right for making The LPGA Foundation a more dynamic force in the golf industry.
In addition to bringing on our first ever executive director, Pat Browning, early this year, the LPGA reconstituted the board of directors to include outside directors who are prominent members and leaders in the sports, business and charitable communities.
These include Lew Horne, who's partnered with Troutman Sanders in Atlanta and formerly head of the National Minority Golf Foundation, who has been elected chairman of the LPGA Foundation Board of Directors; Karen Furtado, who is incoming president of the Executive Women's Golf Association, who is Chairman of the Board; Kathy Milthorpe, Managing Director, Community and Governmental Affairs for International Speedway Corporation, who was Treasurer and formerly the CFO of the LPGA; Betsy King, Captain of the victorious 2007 U.S. Solheim Cup team, and also a member of the LPGA and World Golf Hall of Fame; Jim Eden, Chairman of the Eden Group, and Mareb Hoke, President of the Mareb Foundation.
These new directors join the current Foundation board members Rae Evans, chairwoman of the LPGA Board of Directors; our Commissioner, Carolyn; Patti Benson, national president of the LPGA Teaching and Club Professionals; and Hilary Lunke, president of the LPGA Tour Executive Committee, to create a dynamic board which has already enabled the foundation to achieve unprecedented growth.
One of the first accomplishments of this reconstituted board was the adoption of a new mission statement, which reads, ‘The LPGA Foundation, a 501(C)(3) organization, is committed to empowering and supporting the girls and women united by their passion for golf through educational, humanitarian and developmental initiatives.'
As Carolyn mentioned, earlier this year The LPGA Foundation received its first ever seven figure donation, a $1 million gift from Dolores Hope, the wife of the late entertainer Bob Hope.
Because of our concern for the long term financial well being of early LPGA players, as well as others in the golf industry who experienced financial hardship, the LPGA's existing financial assistance fund was renamed the Dolores Hope LPGA Financial Assistance Initiative to recognize Dolores' extraordinary generosity.
We are extremely grateful to Dolores, as well as her friend and one of our Founders, Louise Suggs, who encouraged Dolores to consider this gift. With her gift, Dolores hopes to inspire others to support this initiative.
As many of you know, one of the most visible programs of The LPGA Foundation and a program that is very important to the growth of the game of golf is LPGA USGA Girls Golf. This partnership between the LPGA and the USGA provides the opportunity for girls to learn the game of golf in an environment that is fun, comfortable and supports success. LPGA USGA Girls Golf operates at almost 200 sites across the country, and last year, more than 5,700 girls participated in the Girls Golf program, which reflects close to a 10 percent increase over the previous year. This is a trend that we foresee continuing far into the future.
Whether a girl wants to play golf socially with her friends and family, utilize golf in her career, or go the competitive route, the Girls Golf program lays a solid foundation for every girl to learn the game. Perhaps more importantly, the Girls Golf program provides means to empower girls with the self confidence needed to succeed in life.
Speaking of success, we are proud to have two alumna of the Girls Golf program playing in the ADT Championship this week, Brittany Lincicome and Morgan Pressel. With the growth of The LPGA Foundation, we expect to see many more Girls Golf members on the LPGA Tour in future years. Thank you.
Q. Chris, just to save us doing the math, 33 events, $58.2 million, what was this year's total? CHRIS HIGGS: Thirty-five and, as I said, if you consider The Solheim Cup as one of those 35 and Thailand, we would be, as published, the same with increased prize money, and then there are two or three that are still to be announced.
Q. Chris, just wondering about your thoughts on playing the week of the Masters for the first time, and curious what happened to the match play, if there's any return for that in the future? CHRIS HIGGS: Let me take the second question first. Match play, I think there's still a continued interest, both on the LPGA's part and on the organizer IMG's part to continue match play format. HSBC's decision to move to Singapore had a lot to do with our significant prominence for them in Asia in a market that they wanted to exploit with us in Asia, and also the success that they've had with their HSBC Champions event on the European Tour.
So match play is something that will continue to be a focus of ours going forward as an event format, so it's not gone away. It's just that HSBC's choice was to move to the Asia region with more of a Champions like format.
As to playing the week of the Masters with Morelia, it's a question of we have opportunities for sustainable events at a time of year when it's best to play in certain parts of the country. Together with the addition of the new south Florida event, the month of April and May gets very crowded for us, and because we had the opportunity of giving Morelia a September October date. Because of the rains in Mexico at that time of year, our friends from Mexico will tell you that they can be fairly heavy in September and October, they were okay with taking that date.
Q. And also, when is the last full field event? CHRIS HIGGS: The last full field event will be the Kapalua LPGA classic in Maui. CAROLYN BIVENS: Let me just expand for a second. It's not so much the situation with Morelia, but one of the things that you will see in years going forward with the LPGA is that we're not going to necessarily take men's major weeks off. We will take a second look at that, but depending on the timing, where they're playing and where we're talking about being and things like tape delays and time zone difference, there could be lead ins and lead outs that work for us, not keep us from playing on those times. Weeks where there is greatly extended coverage and we're in the same time zone, that doesn't work. But there are lots of times when it would work.
Q. I'm just curious, are all the new events on the schedule limited field events? CHRIS HIGGS: Are all the events on the schedule limited field events? The answer is no. In fact, the only new event on the schedule, the Lorena Ochoa Invitational, which we will give you more details about this afternoon when Lorena is here, that is the only field that is limited.
Q. Just eyeballing the list here, it looks like Singapore, possibly three in Mexico, France, Canada, Japan, all foreign stops. I wonder if you could address the increasing enter nationality of it, the positives of it, any negatives of it, I guess maybe time zone, broadcasting packages, those types of things, whether this is a wave of the future obviously with the roster you guys have now you've got players from pretty much everywhere but Antarctica it seems like? CHRIS HIGGS: With the exception of the addition of a third Mexico event, with Thailand coming off, I think it's a neutral position. It's 11 events that are outside the United States in 2008, I believe.
True to your question is we've enjoyed immense diversity with our membership, and those in our membership who are playing extremely well. We have a strong position in Asia and will continue to capitalize on that interest. As Carolyn said in her speech, women's golf is more popular than men's golf is in Asia, and we are the leaders of women's golf. So I think you're just seeing market forces in play but balanced by us making sure that they have a strong presence in North America, as well.
CAROLYN BIVENS: The international composition of the LPGA looks much more like the population composition of the U.S. than any other organization in our sport. We're proud of that, and that offers us opportunities. We will take advantage of that.
What we're trying to do, as Chris said earlier in his remarks, we're trying to make the geographic flow work. It's not ideal for us in 2008 to have women go to Singapore for one week. That's a long way to travel to play once. But because Thailand was on the schedule for fall, there was no way they could turn it around for March for 2008. In 2009 they will team together. So there will be a two week Asian swing in the spring and a two to three week swing in the fall.
We are a U.S. based Tour. The preponderance of our Tour stops will always be in the U.S, but at the same time you will continue to see us. I consider it frankly making sure that we shore up the beach head, which is international for us. You watch as others in our sport are pushing very hard to add more international stops.
Q. Following up on that, the possibility of three tournaments in Mexico next year, I think we all know who's the motive force if it had to be narrowed down to one person on that front. Can you sort of talk about how Lorena has sort of opened up all of North America to you guys? CAROLYN BIVENS: Again, our friends north of the border would want to make sure that we included Canada in North America, too. But absolutely. I mean, as we get strong players from various countries, Ai Miyazato is part of the reason for the popularity in Japan; Lorie Kane and Dawn Coe Jones are the representatives that helped put the LPGA on the map in Canada; and certainly Lorena is opening things up for us in Mexico.
One of the things you have seen over the years evolve in women's golf is that women follow role models, girls follow role models, even more so than do boys and do guys. Annika talks about the fact that she watched Liselotte win the 1988 U.S. Women's Open and decided maybe she could make a living doing this. Ai is largely the product of Chako and Ayako, and we have a number of young girls that are now from Mexico that are in the pipeline and a couple of whom are coming to Q school. You can pretty much predict it as you see a woman from a country break through. Probably the most dynamic example is Se Ri, who was inducted into the World Golf Hall of Fame on Monday night, and the fact that she showed young girls that there was an option to a route that was planned for them.
LIBBA GALLOWAY: You asked about broadcast. United States broadcast will always be the core of our media strategy, but we can't ignore the influence that our international broadcasts have had on the LPGA, the popularity of the LPGA and where we're going. With our partners IMG Media we have exponentially increased our television distribution and our revenues from television distribution. We've done new deals in Hong Kong and China and Thailand, and as Carolyn mentioned, we renegotiated our Japanese rights for quite an increase. I think that as we move into having tournaments in other countries, that's a nice complement to distribution of our U.S. tournaments overseas. But again, the United States telecasts will continue to be the core of our media strategy.
Q. For Chris or Carolyn, could you just talk about the importance of getting a tournament back in south Florida? It's been quite a few years since you've had one, and a lot of players live down here, just the value of getting one back? CHRIS HIGGS: I think it's very important. The golfing public of North America always looks to Florida and to professional golf associations and says, ‘Why is it you can't play more often in Florida, why don't you?' So now we've answered the question. We can, we will, and it will be a great tournament when we reveal the details to you.
Q. What's holding it up? CHRIS HIGGS: The simple answer to that question is the sponsor and the organizers want to have a well coordinated, well exploited opportunity to share everything with you about their tournament, their sponsor, their venue, the format, and they want to do that at a nice date for all of you, particularly those of you that live in south Florida.
Q. I think it's pretty obvious about the ownership of the event. What have you been able to do from an operational branding standpoint this week? Is this something we're going to see more of in the future? CAROLYN BIVENS: The opportunity to selectively own and operate our events is extremely important to the LPGA. From a financial standpoint, you get the chance to roll the dice along with everybody else. There's certainly lot of upside.
But more than that, it's a branding opportunity, especially owning major tournaments, and this we consider—while it's not a ‘golf major' for us, this is a very important tournament.
There are certain communities and certain events that are so intrinsically part of the local community, you really need a local operator. Internationally, the LPGA just doesn't have the breadth and depth, nor the experience, to be able to own or operate an event internationally. We might potentially be able to partner for ownership.
So the answer to the question is yes, we want to own more of our own events. You will never see the LPGA—I'll be careful saying never—you will not in the near term see the LPGA owning the majority of their events. As opportunities become available to us, you will see us own more of them.
Q. Carolyn, when do you expect to name the administrator for the drug testing program, and do you expect that person to be an independent administrator? CAROLYN BIVENS: We have got an entire session on drugs to follow this one. If you don't mind, I'd like to hold that. Jill Pilgrim is going to be here, and then we can take as long as you want. I think we have 30, 45 minutes slated to cover all aspects of the drug program.
Q. Any movement possibility in getting the Women's British Open slotted right behind the men? Have you thought about that or made any headway, or is it a lost cause? CHRIS HIGGS: We've talked about it. I think there's no secret we—either ourselves, the LGU and the organizers, IMG London, have talked about it.
The long term planning and some of the existing television deals that the Open Championship has with the R&A for both the Open Championship and for the British Senior Open makes some of that more complex. So I think the answer is yes, it's something we will continue to discuss with them on an ongoing basis. But certainly for '08 and '09 because of existing television agreements that the R & A has with both BBC and NBC, you're not likely to see that in 2009, but it is something that is under discussion.
Q. Is it something you want? CAROLYN BIVENS: Very much. CHRIS HIGGS: I think so, yes, because we've heard predominantly from broadcasters and from the international media corps as well as the U.S. media, it would be great for us because we continue to cover now more the Open Championship and the Women's British Open and less so the Senior British Open. We would love to be able to cover both back to back. It would run better for us. So that's what we've heard from you guys.
Q. With the events in Mexico or HSBC be televised in the U.S.? CHRIS HIGGS: Yes. The Lorena Ochoa Invitational will be televised in the United States, as will the HSBC Women's Champions.
Q. And the other two Mexico events? CHRIS HIGGS: No.
Q. How many events of the 33 will be on network and how many will have no coverage at all? LIBBA GALLOWAY: We have not announced our television schedule yet. We've still got some pieces of the puzzle that we're putting in place. But I can say with great relief that we are going to be closer this year than we ever have been to having a television schedule announced by the end of the year.
What I think you'll see is you'll see some of a similar complement to what you've seen in prior years. We're going to have pretty much a full slate of series on ESPN 2. We're going to have a full slate of series on the Golf Channel, and then some events on broadcast network. But exactly who is going to go where, we're still trying to put those pieces of the puzzle together.
Q. What is the possibility of having the entire schedule televised? What would you put those odds at? CAROLYN BIVENS: For '08? LIBBA GALLOWAY: It won't happen for '08. For one thing, the Corona Morelia Championship opposite the Masters, that's not necessarily an event we want to be on television in the United States. But again, when you talk about having every event on television, we do have every event on television, there are just a few of them that are not on television in the United States. I can't overemphasize how important our international television and distribution is to us. We're a global Tour. We've got over half of our Tour is international members. Let's not ignore the rest of the world when we talk about television.
CAROLYN BIVENS: Just as a reminder, the existing television contracts for the LPGA, five year contracts with ESPN and with the Golf Channel, run through 2009. There's not a great deal of movement that can take place. We actually have spent an immense amount of time with our tournament owners, with sponsors and internally at the staff. We have something that's called Vision 2010. Vision 2010 is the first year that you would see a dramatic change or that we could have a major impact on the television or the media landscape. In the meantime, you will see us internationally and domestically experimenting with emerging media.
One of the other advantages that the LPGA has with so many young, dynamic stars, is they are pulling along a lot of young people who are into the instant messages and electronics and PDAs and mobile phones and all of the rest. We had 19 rookies this year writing a blog for the LPGA. Some of the most viewed pages on LPGA are things like the blogs. We have an advantage.
You will see us experiment with streaming video, highlight packages that will be web only because we believe we have an audience and we believe that there is an appetite for doing that. So we're going to learn all that we can internationally and domestically in the emerging media area in the next couple of years.
Q. When was the ESPN 2 contract signed? LIBBA GALLOWAY: It is a 2005 2009 agreement.
Q. Was there any concern when they bailed out of the PGA TOUR negotiations a couple years ago that come time for renewal that they won't be interested in golf at all? LIBBA GALLOWAY: I see no indications of that concern. ESPN and ESPN 2 have been good partners of the LPGA, and they're a good media outlet for a number of our tournaments.
But again, we're looking to 2010. It could be a new year, and when all the contracts run out we're going to be looking at everything and finding the best place for the LPGA.
Q. And can you quantify what percentage of your TV revenues come from overseas, from foreign sources? LIBBA GALLOWAY: I can't quantify an exact amount, but I can tell you in the environment we're in right now, we see rights fees internationally, and in the United States women's golf unfortunately is not in a rights fee environment. So I can tell you as far as overall television revenues, a pretty good percentage comes from overseas.
Q. I think, Carolyn, you said that the LPGA was producing the TV for this week. What exactly does that mean? CAROLYN BIVENS: It means that we hired a production company, Kestrel Communications, somebody we've worked with before. We've worked with the Golf Channel, with NBC to get our production crew, accepted as the ones who would be producing and calling the shots.
We've done profile pieces on just about every woman who's competing here. Those will run periodically during the telecast. We are doing the production of everything. That means we are covering the nine hours of this tournament.
We've worked in combination with the Golf Channel and with NBC, but for the first time the LPGA will be guiding what is seen on television.
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