LOS ANGELES (March 8, 2010) – For more than five decades, Barbie® has been a perfect reflection of fashion and culture and has served as an inspiration to girls of all ages. This year, as part of the Barbie® brand's I Can Be… campaign, Barbie® is empowering girls to dream it all, try it all and live it all. As part of this commitment, Barbie® has partnered with 10 women who continue to serve as ambassadors of dreams and role models for girls. Named earlier this year as one of Barbie's 10 Women to Watch in 2010, Barbie® has forged a partnership with LPGA player Brittany Lincicome, the defending champion of the 2009 Kraft Nabisco Championship (KNC), to excite girls about the sport of golf and encourage them to live an active lifestyle.

“Golf has always been a big part of my life; it has helped teach me discipline and perseverance and has also allowed me to have fun while doing something I love,” said Lincicome. “I am thrilled to partner with the Barbie® brand to help introduce and inspire more girls to take an active interest in the sport of golf.”

“We know girls are interested in participating in a wide array of athletics, and through our partnership with Brittany, we are excited to introduce girls to the world of golf,” said Sarah Buzby, Director of Marketing, Barbie®. “Selected as one of Barbie's 10 Women to Watch in 2010, we see Brittany as a fantastic role model for girls and know that she, along with Barbie®, can inspire girls to live an active lifestyle and encourage them to get out on the course.”