Q: You and your family just opened a new business. Can you tell me a little bit about the store?
JAMIE: The name of our store is Genuine Jake. It is a Life is good Genuine Neighborhood Shop (GNS). Each GNS is privately owned and carries only Life is good merchandise. Genuine Jake is located in Rockwall, Texas just outside of Dallas. We are in a new development called The Harbor, which is right on Lake Ray Hubbard.

Q: How did you get involved with Life is Good?
JAMIE: I have carried the Life is good bag for several years now. I believe 2001 was when I started my relationship with Life is good. I had been a fan through one of my hobbies, mountain biking. I came across their brand in some bike shops and just loved it. Then I met them at the PGA show the first year they were there. The guys were so much fun to hang out with. After spending some time with them at the PGA show I was even a bigger fan of their product. These people really practiced what they preached and I wanted to be a part of it. That is when I decided I wanted to some how start a relationship with Life is good. What better way is there than a bag that has Life is good written on it to help you keep things in perspective when you're out there playing golf.

Q: And how did your bag turn into a new business venture for you and your family?
JAMIE: Last year I heard about the opportunity to start up a GNS. The Harbor is just about a par 5 from my condo and I thought it would be the perfect place for a Life is good store. I talked to my family about it and then talked to Rich Cremin at Life is good and we were off and running. This will be our first venture into the retail world, but we feel like we can't go wrong being a part of this company. We will be the first GNS in Texas and we look forward to spreading good vibes.

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