It’s that time of year! The start of the 2013 LPGA season is quickly approaching and as we count down the days until the year’s first event, our eyes are focused on “What to Watch” for the upcoming season. So over the next two weeks on LPGA.com, we will take a glimpse at some of the top storylines on the LPGA Tour for 2013. Today’s storyline… Fantastic Five
France has always been a favorite stop among LPGA players and fans alike, not only for its spectacular views and its glamorous façade, but it holds an international reputation as one of the most exceptional golf tournaments on the schedule.
This year players and fans will have even more reason to love Evian-les Baines, France.
This year, the Evian Masters Presented by Société Générale reaches major-status and further enhances the LPGA’s ever-increasing upsurge with its revamped golf course, steep purse and widespread exposure.
The newly added major will be renamed “The Evian,” and will take place on a completely re-designed Evian Golf Club and will feature a strong international field as well as enhanced international television exposure.
Let’s see what this new course will have to offer the players and fans of the LPGA.
The re-designed golf course will come by the hands of a group of architects led by U.S.-based designer Steve Symers, who has taken part in over 50 projects across the world and known throughout Europe for his . Alongside Symers, will be the European Gold Design (EGD), who has built some of the finest new courses in Europe.
Not only will the course be known for its elegant design, The Evian will also be known for its final four holes called the “Fantastic Finish.” These four holes will play into, and around, a large spectator amphitheater setting, that will end up providing a memorable closing stretch for not only the competitors, but for fans as well.
Previously known as the Evian Masters Presented by Sociéte Générale, the tournament was the highest paying non-major since it first appeared on the LPGA Tour schedule in 2000. When it began, the purse was $1.8 million, which encouraged other purses throughout the Tour to reach beyond what they had ever been before. This year, the purse will reach $3.25 million in total earnings, joining the U.S. Women’s Open as the highest paying purse this season.
Competition will be at an all-time high as The Evian has had a rich history for bringing in the best of women’s golf. The major has had an impressive and culturally diverse list of champions like World Golf Hall of Famers Annika Sorenstam, Juli Inkster, and Karrie Webb.
The LPGA and The Evian will work hand-in-hand to significantly broaden and enhance worldwide television coverage, including elements such as pursuing network TV in the United States, HD production, additional hours of coverage, as well as increased promotion and other production enhancements.
After the Kraft Nabisco Championship, Wegman’s LPGA Championship, U.S. Women’s Open and RICOH Women’s British Open, LPGA players take to the stage at the Evian Masters Golf Club September 12-15.