DAYTONA BEACH, Fla., Oct, 26, 2009 – Today the LPGA announced that it has extended its international television distribution arrangement with IMG Media. The multi-year extension starting in 2010 will continue the successful partnership that has led to groundbreaking agreements in women's professional golf.
IMG Media, the world's largest independent producer of sports and entertainment television, first began representing the LPGA in 1996, at which time the LPGA was seen via highlights packages in five countries and 23 million households. Today, the LPGA is seen predominantly on a live basis in more than 130 countries and 320 million homes.
Additionally, IMG Media produces a unique highlights show for up to 20 LPGA events each year; each show is distributed the Monday following an event to a number of territories that would otherwise not have access to LPGA tournaments. This method of distribution has enabled coverage to reach new areas such as Eastern Europe and Africa, helping the Tour to reach and engage new fans around the world.
“We are extremely pleased to be continuing this long relationship with the LPGA. The LPGA is the only truly global golf Tour, as can be seen by both the schedule of events and the diversity of countries represented on the Tour. We look forward to working with the LPGA to further increase the coverage and exposure of the Tour and its players,” said Peter Smith, Senior Vice President, IMG Media.
LPGA Acting Commissioner Marty Evans echoed, “IMG Media and the LPGA have built a powerful platform for distribution of LPGA events over the years. As our Tour continues to bolster its global strength via both our member representation and our portfolio of sponsors, we look forward to working with IMG Media to ensure we continue to have the broadest and deepest range of exposure for our fans.”
LPGA events now receive television coverage throughout North America, Latin America, Europe, Australia, Asia and Africa. IMG Media's international television distribution of LPGA tournaments, in conjunction with the LPGA's growing online presence via LPGA.com and various social media pages, has enabled the Tour to reach and successfully connect with an incredibly diverse and growing global fan base.
Topics: Press Release