for Second Edition of the Caddie Bib Design Competition
Singapore, 18 January 2011 - HSBC is proud to announce it has renewed the partnership with Raffles Design Institute (RDI) to organise a design competition for a unique caddie bib that the HSBC Caddie of the Year will adorn during the HSBC Women's Champions 2011.
The initiative took off for the first time last year and involved second year visual communication students from RDI who submitted designs that included a Singaporean flavour. This year's contest will take after a similar format, but will see 30 students create designs that reflect a unique cross-cultural theme with an Asian feel instead.
The HSBC Caddie of the Year awards, which celebrates the unsung heroes in professional golf, have become a mainstay event for both the HSBC Women's Champions and the HSBC Champions.
As one of the highlights of the year for players and "loopers" alike, HSBC hosts the caddies' night during the week of the tournament and the HSBC Caddie of the Year is crowned, in recognition of his or her work during the previous season.
The winning caddie bib design will be presented to the HSBC Caddie of the Year and millions of fans worldwide will be able to catch a glimpse of the winning design on TV when the winner wears it throughout the weekend of the tournament.
"The caddies are a wonderful bunch of hard-working professionals and this is the one time of the year that they get recognition for everything they do," said Giles Morgan, Group Head of Sponsorship, HSBC. "What makes it even more rewarding is tapping into the undoubted talent of some of Singapore's best design students and creating a stage for them to showcase their skills to a worldwide audience too. I'm really looking forward to seeing the winning entry!"
Last year, Australian Dean Herden, caddie for Jiyai Shin, received the honour of HSBC Caddie of the Year for his vital role in the young Korean's highly successful seasons on the LPGA Tour in 2008 and 2009.
He received and wore the winning caddie bib design created by Tiffany Chui, whose work was inspired by the contemporary HSBC logo with an oriental motif twist.
Raffles Design Institute aims to be the premier creative arts, design, lifestyle and business management education Group in Asia Pacific. Always at the cutting edge, Raffles Design Institute prides itself in grooming individuals to award-winners and is identified by International Enterprise Singapore as one of the most promising education providers.
"We are delighted to work with the HSBC Women's Champions once again. The project is testament to our objective of allowing our students to participate in unique projects to help them gain valuable industry experience, said Kenji Choo, Programme Director for the Visual Communication Department at Raffles Design Institute. "The tournament has a global presence which gives our students' work worldwide exposure which is truly wonderful as well."
The HSBC Women's Champions 2011 takes place from 24 to 27 February at the Tanah Merah Country Club (TMCC). Widely regarded as ‘Asia's Major', the fourth edition of the tournament will see 63 of the world's top female golfers battle it out over 72 holes of individual stroke play for an increased prize purse of US$1.4 million.
Asia's female golfing superstars Jiyai Shin, Na Yeon Choi and Yani Tseng, along with Ai Miyazato have confirmed their participation in the tournament which will also feature global golfing icons such as Paula Creamer, Cristie Kerr and Michelle Wie.
The stellar field will also include two sponsors' invitations, of which one will be the winner of a two-day local qualifying tournament for Singaporean amateur and professionals to be held at TMCC from 26 to 27 January 2011.
For more information on the HSBC Women's Champions 2011, please visit the tournament website at http://www.hsbcgolf.com.