"Official Orange Juice of the LPGA" Extends Partnership through 2012

Florida's Natural Brand maintains LPGA Futures Tour title sponsorship agreement
while adding international events on "Golf's Global Tour"

DAYTONA BEACH, Florida, Feb. 21, 2011 - The LPGA announced today that its business partnership with Florida's Natural Brand will continue through 2012, with the iconic Florida-based brand electing to remain title sponsor of an LPGA Futures Tour event in its home state even as it extends its reach internationally by utilizing the LPGA's unique global platform.

Through its designation as the LPGA's "Official Orange Juice," Florida's Natural Brand will offer free product sampling for LPGA and LPGA Futures Tour fans at up to 12 events throughout the year. In addition, Florida's Natural Brand also will offer product sampling to LPGA fans at international tournaments for the first time in 2011. They chose last week's tournament in Thailand and are sampling again this week in Singapore at the HSBC Women's Champions event. They will sample products at a third international event to be determined later this season.

"The Florida's Natural Brand team is a great business partner with the LPGA, so it's easy to work hard for them because they respect and value the relationship, and truly commit to making it work for both sides," said LPGA Tour Commissioner Mike Whan. "It was invigorating to fly from Florida to Thailand last week and see so many fans there sampling one of Florida's most precious commodities. I can guarantee you that fans in Singapore will have the same reaction. It's a great product association for us, and we're committed to helping them grow in the U.S. and other markets that they plan to tap."

Since joining the LPGA's corporate partners in 2009, Florida's Natural Brand has been involved with the two tours in promoting the health benefits of citrus juices to consumers. In addition to product sampling at tournament sites, Florida's Natural will continue on-line promotions through LPGA.com and LPGAfuturestour.com. In a designated Florida's Natural section on both websites, healthy lifestyle stories of players are spotlighted, along with featured recipes submitted by players and their family members using local produce and healthy in-season foods.

Florida's Natural Brand launched its involvement in women's professional golf in 2009 as the title sponsor of the LPGA Futures Tour's tournament in Winter Haven, Florida, located in Polk County. The Florida's Natural Charity Classic will be conducted this season at the Lake Region Yacht and Country Club, March 25-27. Polk County is home to the company and to its citrus growers. Information on the tournament can be found at FloridasNaturalCharityClassic.com.

"Working with the LPGA is a great fit for the Florida's Natural Brand," said Walt Lincer, Florida's Natural Vice President, Sales and Marketing. "With the LPGA Futures Tour, we are able to fundraise for our Florida's Natural Growers Foundation that benefits Central Florida charities in the fields of youth, education and health. In the past two years, the Foundation has awarded over $150,000 to local charities. Our partnership with the LPGA has been a positive one, and a way to directly communicate our Never Imported message to a great audience. We see it as a win-win to work with such a great organization."

Florida's Natural expanded its partnership to the LPGA in 2010, becoming the "Official Orange Juice" for both the LPGA Tour and LPGA Futures Tour.

Since 1933, Florida's Natural Growers became one of the first cooperatives of its kind. Organized by growers who had a personal interest in bringing optimally fresh citrus products to the market, the cooperative now boasts a membership base of 13 grower organizations representing almost 1,000 individual growers who own nearly 50,000 acres of Florida citrus.


About Florida's Natural Growers
First formed in 1933, the growers' cooperative was named Florida Citrus Canners Cooperative, as its main function was canning grapefruit sections and juice for its grower members. After the development of frozen concentrated juices in the 1940's, the Cooperative invested in the necessary infrastructure and became one of the largest juice processors in the state. In 1969, the Canners Cooperative eventually changed its name to Citrus World, Inc. to better reflect its diverse product line. Today, the majority of the Cooperative's sales are derived from the Florida's Natural ® Brand. The cooperative now uses Florida's Natural Growers as its name. Florida's Natural® Brand is the only national brand of Not-From-Concentrate Premium juice that uses oranges From Florida and Only Florida™.

Florida's Natural Growers is comprised of thirteen grower organizations representing almost 1000 individual growers who own nearly 50,000 acres of citrus in Florida. Florida's Natural Growers operates its processing plant in Lake Wales, Florida, with a juice packaging plant in Umatilla, Florida. The Lake Wales facility employs 850 employees and can extract over nine million pounds of fruit every twenty-four hours in peak season. Brands produced in Lake Wales include Florida's Natural ®, Florida's Natural Growers Pride ®, Donald Duck ®, and Bluebird ®, Earth's Own Organics ®.


About the LPGA (Ladies Professional Golf Association)
The LPGA is the world's leading professional golf organization for women. Founded in 1950, the association celebrates a diverse and storied membership with more than 1,700 members representing 29 different countries. With a Vision to inspire, empower, educate and entertain by showcasing the very best of women's golf, LPGA Tour Professionals compete across the globe, while dedicated LPGA Teaching and Club Professionals (T&CP) directly impact the game through teaching, coaching and management. The LPGA Futures Tour consistently produces a pipeline of talent ready for the world stage. The LPGA is headquartered in Daytona Beach, Florida. Follow the LPGA on its television home, Golf Channel, and on the web via: www.LPGA.com, www.facebook.com/lpga.official, www.twitter.com/lpga, and www.youtube.com/lpgavideo.