Avnet Electronics Marketing Selects Susan G. Komen for the Cure® and Wounded Warrior Project® as Charities of Choice for Avnet LPGA Classic
PHOENIX - April 8, 2011 - Avnet Electronics Marketing Americas, title sponsor of the 2011 Avnet LPGA (Ladies Professional Golf Association) Classic, has chosen the Susan G. Komen for the Cure and Wounded Warrior Project as their charities of choice for the Avnet Classic. The two charities will be the recipients of a combined donation of approximately $2.8 million worth of television and print advertising. This donation gives each organization the much needed opportunity to raise awareness for their respective causes. Each television spot started running in March on all Raycom Media stations across the country. They also will run during the Golf Channel's coverage of the Avnet LPGA Classic - April 27 to May 1, 2011, on the Robert Trent Jones Golf Trail in Mobile, Alabama. The print advertisements are running in Community Newspaper Holdings Inc. papers across the country.
"Both of these organizations do vital work in the community - one focused on raising breast cancer awareness, and the other in providing financial support for our returning soldiers. Avnet values that work," said Ed Smith, president of Avnet Electronics Marketing Americas. "With this donation, we hope their causes can reach a wider audience and share their stories of inspiration and hope."
"When someone in the world dies of breast cancer every 69 seconds, it's critical to reach as many people as possible with information that could save their lives," said Leslie Aun, vice president of marketing and communications at Susan G. Komen for the Cure. "Avnet's generous donation of advertising space will help us share these important messages with millions."
"We are very grateful for the opportunity that Avnet Electronics Marketing Americas is providing to Wounded Warrior Project," said Adam Silva, chief development officer for Wounded Warrior Project. "It is because of generous and engaged organizations like Avnet Electronics Marketing Americas that we are able to reach warriors throughout the country; we are proud to have them join us in our mission of honoring and empowering warriors."
To donate or find out more about Susan G. Komen for the Cure, visit http://ww5.komen.org/ or to donate or find out more about Wounded Warrior Project, visit woundedwarriorproject.org. For more on the Avnet LPGA Classic, visit www.avnetlpgaclassic.com.
Topics: Press Release