Also at the luncheon, Integrated Wealth Management distributed checks generated from a $25,000 bonus pool from the program. The pool was divided among the charities based on the percentage of overall tickets redeemed by each organization.
According to Gabe Codding, tournament director for the Kraft Nabisco Championship, the top-ten charities in the bonus pool payout this year were:
|1) Chinese American Golf Foundation|
|2) American Cancer Society (Calif. Division)|
|3) Alzheimer's Association|
|4) American Heart Association|
|5) Women's and Children's Crisis Shelter|
|6) American Red Cross of Riverside County|
|7) Boys & Girls Club of Coachella Valley|
|8) LPGA Foundation/LPGA-USGA Girls Golf|
|10) Animal Samaritans SPCA|
|9) Humane Society of the Desert|
The Integrated Wealth Management TICKETS Fore CHARITY program is Kraft Nabisco's multi-year fundraiser in which non-profit organizations from throughout Southern California have the opportunity to sell advance tickets to the tournament and retain 100 percent of the money from the sales. Last year, its first year of the program, the Kraft Nabisco raised $150,000 for 90-some charities. This year, more than 150 charities participated.
"Strategic planning has already started for 2012," Codding said. "We saw tremendous growth in participation among the charities and business community in 2011, but the beauty of this program is its unlimited potential. Every non-profit can participate, and every business and individual in Southern California can purchase tickets and support their favorite cause. We have every reason to believe that TICKETS Fore CHARITY will grow into a million-dollar-a-year program."
The 2012 TICKETS Fore CHARITY campaign is expected to launch this fall. The Kraft Nabisco Championship - the first major of the year for either the men's or women's professional tours - will return to the Dinah Shore Tournament Course at Mission Hills Country Club in Rancho Mirage, Calif., March 26 - April 1. For more information on next year's tournament, go to www.KNCGolf.com or www.Facebook/KNCGolf.com.