“SEE WHY IT’S DIFFERENT OUT HERE” AD CAMPAIGN
DIRECTLY ENGAGES LPGA FANS WITH NEW SPOTS
LPGA player personalities and approachability showcased
"Shoe Fetish" – Featuring: Paula Creamer, Morgan Pressel and Natalie GulbisAs LPGA players become increasingly known for their great fashion sense, this spot pokes fun at the "high heel" craze on the LPGA Tour.
DAYTONA BEACH, FLORIDA, Jan. 30, 2012 – The LPGA’s fans have asked… and the players have answered. The Tour today released four new spots as part of the highly successful “See Why It’s Different Out Here” marketing campaign that first launched in 2011. The 30-second spots, which are available at LPGA.com and will also be seen on Golf Channel, the LPGA’s international television partners, and local tournament markets throughout the 2012 season, feature 12 of the LPGA’s top stars.
Already a hit, the “See Why It’s Different Out Here” campaign was nominated for a 2011 “Best Television Commercial Series” award at the 19th Annual ING Industry Honors, held on Friday, Jan. 27 at the PGA Merchandise Show.
“The ‘See Why It’s Different Out Here’ campaign allows us to showcase the unique and compelling aspects of the LPGA, and most importantly, our players,” said LPGA Chief Marketing Officer Jon Podany. “The twist this year is that our fans help us tell these stories through their questions. We are very excited about engaging our fans and showcasing more of our players this year.”
Launched in 2011, the “See Why It’s Different Out Here” campaign brings to life the LPGA’s points of distinction, particularly the unique personalities and undeniable accessibility of the players. The year’s spots were again created by Sacred Cow Agency based in Austin, Texas. In addition to being available digitally and on Golf Channel, the spots – which feature 12 different LPGA players – will also be available on content networks that provide videos to quick-service restaurants, hospitals and doctor’s offices.
“This campaign has direct ties to the LPGA’s and players’ social media – all of which have seen significant growth recently,” said Podany. “So far, the response to this campaign has been tremendous from both fans and players.”
The “See Why It’s Different Out Here” campaign will be showcased throughout the 2012 season, which features the addition of five new tournaments – four of which will be played in North America – and an additional $6 million in tournament purses. Spots will begin running on Golf Channel during the first round of the ISPS Handa Women’s Australian Open on Feb. 9.