LPGA MOMENTUM CONTINUES
WITH ADDITION OF KINGSMILL CHAMPIONSHIP
Tournament marks Tour’s fifth new addition to 2012 schedule
Past champions at Kingsmill Resort include Hall of Famers Sorenstam, Webb, Pak
and major champions Kerr, Pettersen, Park
DAYTONA BEACH, FLORIDA, Jan. 11, 2012 – The LPGA today announced a return to Kingsmill Resort in Williamsburg, Virginia, beginning in 2012 with the Kingsmill Championship. The tournament marks the Tour’s fifth new event – and fourth in North America – on the 2012 tournament schedule.
The $1.3 million Kingsmill Championship will be played September 6-9. In 2013, the tournament will return to a traditional early-May date. Kingsmill Resort is owned by Xanterra Parks & Resorts® affiliate Xanterra Kingsmill, LLC, a sister company of Anschutz Entertainment Group and a subsidiary of Anschutz Company.
“We are truly thrilled to bring the world’s best golfers back to Kingsmill, where the LPGA has such a great history,” said LPGA Commissioner Michael Whan. “As our players will attest, Kingsmill is a premier venue and we all look forward to working closely with the resort’s new owner, Xanterra, on this tournament. In 2012, the LPGA’s motto is “See Why It’s Different Out Here,” and we hope that fans and media will have the opportunity to find out for themselves.”
The Kingsmill Championship marks the most recent foray into professional tournament golf for Xanterra Parks & Resorts, having hosted LPGA, PGA and Senior PGA events at properties that it has previously managed, Silverado Resort, Napa, Calif.; or that are currently managed through affiliated properties including The Broadmoor, Colorado Springs, Colo., and Sea Island, Ga.
“We are very excited about the LPGA’s decision to return to Kingsmill Resort,” said Andrew Todd, president and CEO of Xanterra. “Kingsmill’s history as a host of an LPGA tournament was one of the factors we found attractive when we purchased the resort, and it has been a goal of ours to reestablish a relationship with the LPGA and help bring a tournament back to Kingsmill Resort and Williamsburg. We look forward to hosting the players again and presenting a first-class event on our challenging River Course.”
Xanterra acquired Kingsmill Resort from Busch Properties, Inc. on August 1, 2010. Currently, Xanterra is undertaking a $6 million renovation of the resort, including a new resort pool complex and renovations to the marina restaurant and other resort facilities.
The River Course at Kingsmill Resort previously hosted the LPGA’s Michelob ULTRA Open at Kingsmill from 2003 to 2009 with winners including Grace Park (2003), Se Ri Pak (2004), Cristie Kerr (2005, 2009), Karrie Webb (2006), Suzann Pettersen (2007), and Annika Sorenstam (2008).
In addition to adding four new North American events and one new international event to the 2012 schedule, the LPGA recently announced the renewal of eight of the nine tournament contracts that ended in 2011 and 10 of 11 marketing partnerships that also required new contracts. In addition to these extended agreements, the LPGA has added Kia as its Official Automotive Partner, Frontier Airlines as its Official Airline and MedJet Assist as its Official Medical Evacuation Program. Additionally, Symetra signed on as umbrella partner of the LPGA Futures Tour, now called the Symetra Tour.