Fastest Growing Beverage is Fifth Official Marketing Partner to Join LPGA Portfolio in 2012
DAYTONA BEACH, FLORIDA, Nov. 15, 2012 – The LPGA today announced that Sparkling ICE, the zero calorie, naturally flavored sparkling mountain spring water that is part of the TalkingRain® family of beverages, will become the Official Sparkling Flavored Water of the LPGA. As the newest partner in the LPGA’s growing portfolio, Sparkling ICE will receive a fully integrated marketing program across all LPGA platforms including Sparkling ICE “Bold Round of the Day” tournament highlights on the Golf Channel, a presence on LPGA.com, and activation at tournaments via signage and sampling.
“We are excited to partner with Sparkling ICE and to provide them with a platform to grow their brand throughout multiple facets of the LPGA’s business,” said LPGA Chief Marketing Officer Jon Podany. “Sparking ICE is a brand on the rise with great momentum, much like the LPGA.”
This is the first foray into golf sponsorship for Sparkling ICE, which has existing relationships with the Orange Bowl, Susan G. Komen for the Cure and more. Through the LPGA sponsorship, Sparkling ICE expects to reach over 700,000 fans via event sampling, consumer-engaging tournament activations, and retailer partner promotions, with additional initiatives including ticket giveaways, social media tie-ins and more at key tour stops such as The Jamie Farr Toledo Classic in Ohio, The Solheim Cup in Denver, Safeway Classic in Portland, OR and the Canadian’s Women’s Open.
“We are thrilled to join forces with the LPGA to bring our boldly-flavored, zero-calorie Sparkling ICE to the tournament’s fans and athletes,” said Kevin Klock, President of TalkingRain Beverage Co., the makers of Sparkling ICE.
This week’s CME Group Titleholders is the final event on the 2012 LPGA Tour schedule. To date this season, the LPGA has added five new Official Marketing Partners, including Tiffany & Co., International Hotel Group, National Rental Car, Sunology and Sparkling ICE.
Topics: Press Release