Kia Classic winner and four recipients of year-end Kia Performance Awards to receive Optima Limited
DAYTONA BEACH, FLORIDA, March 5, 2012 – The partnership between Kia and the LPGA continues to grow with the announcement of the Kia Performance Awards. The awards, which will be presented at the season-ending CME Group Titleholders in November, include:
- Kia Power Drive – Awarded to the player with the longest average driving distance
- Kia Drive to the Top – Awarded to the player with the most top-10 finishes
- Kia Most Compelling Performance – Recognizing a player with exceptional performances throughout the year; this award will be chosen by fans through an online vote
- Kia Community Assist – Recognizing a player who makes exceptional contributions to charity organizations or community programs
Winners of the Kia Performance Awards will receive an Optima Limited, as will the winner of the upcoming Kia Classic, to be played March 19-25, 2012 at La Costa Resort and Spa.
"Kia is one of the fastest growing auto brands in the U.S., and sports marketing initiatives such as our involvement with the LPGA have significantly raised awareness and consideration for the brand and our vehicles,” said Michael Sprague, vice president, marketing & communications, KMA. “We are pleased to offer an enhanced prize package for the winner of this year’s Kia Classic. The Optima Limited is Kia’s most refined and premium product offering to date, and we are excited to showcase the vehicle to golf fans at the Kia Classic and reward some of the tour’s best players for their outstanding performances."
“The Kia Performance Awards are a great extension of our expanding relationship with Kia,” said Jon Podany, LPGA Chief Marketing Officer. “We are thrilled that Kia has integrated a player performance program into its broader relationship with the LPGA.”
Kia serves as the title partner of the Kia Classic, the Official Automotive Partner of the LPGA and the Official Tournament Vehicle to eight LPGA events.