Language Training Centerとのパートナーシップ契約延長により、
Continúa la dinámica de crecimiento internacional de LPGA gracias a la extensión de la colaboración con Language Training Center.
Language Training Center와의 파트너십 연장으로 지속되는
LPGA의 글로벌 전략
DAYTONA BEACH, Florida, February 13, 2013 – On the eve of the season-opening ISPS Handa Women’s Australian Open, the LPGA today reinforced its commitment to player development and global growth, announcing a multi-year extension with the Indianapolis-based Language Training Center (LTC) as the Official Language Service Provider of the LPGA. As part of the agreement, LTC will continue to host cross-cultural seminars, provide translation and interpretation services, and offer language training programs to LPGA players and staff.
“With the help of LTC, our global stars continue to be the most approachable and engaging athletes in sports,” said LPGA Commissioner Michael Whan. “From the development of language skills to a better understanding of the customs in the countries we visit, LTC has truly helped the LPGA become Golf’s Global Tour.”Since first partnering with the LPGA in 2010, LTC has seen an increase in the number of players using its services. Korean stars Na Yeon Choi and I.K. Kim have each used LTC in the development of English-language skills. American Vicky Hurst – whose mother’s native tongue is Korean – continues to enhance her own ability to understand and speak the language. Japanese has become an area of great interest for Spaniard Beatriz Recari, who is developing her own working knowledge of the language.
In all, LTC has worked directly with more than 50 players on a variety of language skills. The organization will proactively engage the Tour’s rookie class this season by hosting a series of seminars aimed at jumpstarting their inclusion in the program, with the overarching goal of aiding the LPGA in their effort to remain golf’s most globally relevant tour.
“After 30 years of providing language services to businesses, government agencies and sports properties, I have never seen a better fit for what we do,” said Martin George, President of Language Training Center. “The players are passionate about learning new languages and cultures. If you have never been to a tournament, make 2013 the year you attend one and chat the players up in whatever language you feel most comfortable with. Someone on the tour will speak your language.”
As a full service language provider, LTC has adapted its programs to fit the busy lifestyles of LPGA players, working alongside players at tournament sites and via Skype when players are off-site or at home.
The LTC partnership was developed with an eye toward offering language-based and cross-cultural communication assistance for LPGA professionals as they travel on Golf's Global Tour to compete in front of their fans, media and sponsors. With competitions in 14 different nations in 2013, the LPGA and LTC help prepare players and staff to best assimilate into the cultures they visit, providing heightened relevance to fans and sponsors the world over.