LPGA Debuts Online Player Guide Showcasing Player Personalities, Stats

DAYTONA BEACH, FLORIDA, FEB. 28, 2013 – In support of the See Why It’s Different Out Here marketing campaign that showcases the LPGA’s approachable and engaging global stars, the LPGA Tour today launched an online version of LPGA Player Guide, making it accessible to fans across the world for the first time.

The 2013 LPGA Player Guide features career highlights, relevant statistics and personality highlights for 150 of the LPGA’s top stars. Fans can find the interactive player guide at www.lpga.com/playerguide. Members of the media will receive hard copies of the player guide at LPGA tournament media centers in 2013.

“Aside from great skill, our players have terrific personality and stories to share,” said Kraig Kann, the LPGA’s Chief Communications Officer. “This year’s all-new Player Guide showcases our tour like never before and should give fans plenty of players to root for.”

Launched in 2012, the LPGA Player Guide began as an effort to personalize the LPGA’s global roster of stars for the media, tournament officials and pro-am participants. The success of the inaugural book in 2012 led to the creation of this year’s online player guide, which features personality photos, player Twitter handles, LPGA all-time records, and a dynamic front and back cover that appropriately showcases the stars of Golf’s Global Tour.

“This isn’t developed to be a traditional ‘media guide’ but instead an added media tool to help share compelling stories and something the fans can use as well.” Kann continued. “The players played a big part in building the 2013 edition and we hope everyone in our growing fanbase uses it and sees it as another big reason to See Why It’s Different Out Here.” 

Another new facet of the LPGA’s fan engagement will debut at next month’s RR Donnelley LPGA Founders Cup in Phoenix. The LPGA Fan Book, a complimentary fan guide showcasing player accomplishments and personality, will be available for spectators throughout the season.

Topics: Press Release, See Why It's Different Out Here

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