PARKER, Colo., April 8, 2013 – With the 2013 Solheim Cup coming to Colorado Golf Club in Parker, Colo., this August, there are numerous corporate sponsorship and advertising opportunities for Colorado businesses and organizations of all sizes.
A variety of sponsorship packages – ranging from $12,000 to $150,000 – are available to serve the needs of any business, organization or corporation and allow for a one-of-a-kind experience at the prestigious international event. The packages include amenities and features such as cottage rental, hospitality privileges, social functions, golf excursions, VIP function invitations and advertising.
If recent installments of the event are any indication, The Solheim Cup’s reach and value are growing at impressive levels.
The Ladies European Tour (LET) announced that the 2011 Solheim Cup – held at Killeen Castle in County Meath, Ireland, had a $37 million ($49 million U.S.) impact to the area. According to Repucom International and Sports Marketing Surveys, the three-day event’s impact to the host county of Meath was $23 million ($30.5 million U.S.), with an additional $14 million ($18.5 million U.S.) in value coming from brand exposure through international television, print and online coverage.
“I am delighted to see that The Solheim Cup brought a significant economic benefit to Meath and to Ireland as a whole,” said Leo Varadkar, Ireland’s minister of transport, tourism and sport. “Just as important was the fact that visitors to The Solheim Cup went away satisfied, with 90 percent saying that they enjoyed the experience. The challenge now is to build on this and ensure that we continue to reap the benefits of hosting The Solheim Cup.”
More than 1,200 hours of The Solheim Cup were broadcast worldwide in 2011, with 7.6 million viewers turning in to watch the action. In addition, nearly 8,500 print and online articles were written about the event, according to the LET.
“Meath was delighted to welcome The 2011 Solheim Cup to the county,” said Kevin Stewart, Meath’s director of economic development. “We worked hard to help deliver a memorable event and we are pleased to see the very positive impact that it had for Meath businesses and for the local economy.”
The last time the event was held in the United States, in Sugar Grove, Ill., in 2009, more than 120,000 people attended the one-of-a-kind competition. The Golf Channel televised 74 hours of Solheim Cup coverage, and the direct economic impact was more than $19 million.
Solheim Cup sponsors have been more than pleased by their return on investments and have praised the event for years.
“The 2009 Solheim Cup was an extremely valuable client event for the CME Group and our guests,” said Anita Liskey, managing director, corporate marketing and communications, CME Group. “The unique combination of sports and patriotism, combined with the talent and personalities of the players, left an incredible quality experience that will long be remembered.”
Corporate hospitality packages are now available on www.SolheimCup.com, or by calling 1-800-2SOLHEIM for more information. To see a 30-second Solheim Cup video, go to: http://www.lpga.com/sitecore/media-library/videos/2013/tournaments/solheim-cup/2013-solheim-cup-30-sec-commercial.aspx.
Topics: Solheim Cup