blinkx Partners with the LPGA for highlights, player interviews, tips and more

As the Marathon Classic tees off, high-quality clips of the world’s best women golfers, from tournament coverage to golfing tips, are now available at www.blinkx.com

SAN FRANCISCO, CALIF. (July 14, 2014) — blinkx, the Internet Media platform powered by CORE video technology, today announced a partnership with the Ladies Professional Golf Association (LPGA), one of the longest-running women's professional sports associations in the world, to offer blinkx users professional golf highlights, player interviews, tips and more. Leveraging its unique AdHoc platform, blinkx will place contextually relevant advertising against these videos and share resulting revenue with the LPGA.

Founded in 1950, the LPGA has grown into a non-profit organization involved in every facet of golf, with the LPGA Tour and the LPGA Teaching & Club Professionals (T&CP) comprising the backbone of what has become the premier women's professional sports organization in the world today. Together with blinkx, the LPGA will offer professionally-produced clips, including coverage from this week’s Marathon Classic, in an immersive Branded Content Hub on blinkx.com comprising of several distinct channels, including:

  • LPGA Player Interviews – Interviews with some of the top LPGA players such as Stacy Lewis, Lydia Ko, Inbee Park, Suzann Pettersen, Lexi Thompson, Michelle Wie and Paula Creamer.
  • LPGA Player Features – Learn more about the stars of the LPGA on and off the course.
  • LPGA Learning Center – Tips and techniques powered by the LPGA Teaching and Club Professionals.
  • LPGA Fun Stuff – From behind-the-scenes clips to funny stories from the course, this is the channel for golfing fun.

“Professional sports clips, from highlights to player interviews, are always in extremely high demand on blinkx,” said Dan Slivjanovski, SVP, Chief Marketing Officer of blinkx. “This extensive partnership with the LPGA, regarded as the world’s premier women’s sports organization, allows us to offer our sports fans high-quality, professional golf clips straight from the course.”

“At the LPGA we are dedicated to celebrating our rich and rewarding history while keeping an eye toward the future, with a focus on enhancing business relationships, increasing exposure for the players and maximizing the LPGA experience for fans,” said Brian Carroll, Senior Vice President, Television and New Media, LPGA. “We are extremely pleased to partner with blinkx, whose advanced video platform and expansive audience will allow us to deliver on all three of these goals while reaching brand new fans.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find highly targeted, relevant rich media on the Web. The company has signed more than 1,200 partners and indexed over 35 million hours of video and audio content to date.

Topics: Press Release

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