Kraft Nabisco Championship unveils new program to benefit local charities

Kraft Nabisco Championship unveils new "Integrated Wealth Management TICKETS Fore CHARITY" Program

New Program to Benefit Local Charities

RANCHO MIRAGE, CALIF. (Dec. 17, 2009) - The Kraft Nabisco Championship has announced a new program in which 100 percent of the proceeds from advance ticket sales will go to participating charities – of which The LPGA Foundation is now one.

According to Gabe Codding, business manager for the Kraft Nabisco Championship, the "Integrated Wealth Management TICKETS Fore CHARITY" program will be a key element of the 2010 tournament, the first major of the year on the LPGA Tour. Under the program, participating non-profit organizations in the Coachella Valley will be able to sell tickets to the tournament and retain 100 percent of the proceeds.

The tournament also announced that Integrated Wealth Management has been named the official title sponsor for the TICKETS Fore CHARITY program at the Kraft Nabisco Championship. As part of the sponsorship, Integrated Wealth Management will provide a $25,000 bonus pool to be distributed among the participating organizations at a rate based upon their percentage of total ticket sales. For example, a non-profit group that sells 10 percent of the total tickets will receive 10 percent of the bonus pool.

The 2010 Kraft Nabisco Championship is scheduled for March 29 through April 4 at Mission Hills Country Club in Rancho Mirage, Calif. Tickets to the tournament will be available starting Jan. 25 through the Kraft Nabisco Championship Web site at www.KNCGOLF.com. At the time of the online sale, golf fans will be asked to designate one of the participating non-profit organizations. The customer can print their ticket at home after purchasing or arrange for will call pick-up. The tickets, priced at $25, will be valid any one day from Tuesday to Sunday of Tournament Week. Admission to Mission Hills Country Club on Monday, March 29, is free.

"We are very excited to bring this program to the Coachella Valley because it's a fantastic way for non-profit organizations to raise money in a difficult economy," Codding said. "One of the most positive elements of the Integrated Wealth Management TICKETS Fore CHARITY program is that we are not limited to the number of charities that can participate. Also, the more tickets a charity sells, the more money they raise for their programs and services. It truly is a win-win for the non-profits here in the desert."

Codding added that the tournament will host a kick-off event on Jan. 14 to introduce the Integrated Wealth Management TICKETS Fore CHARITY program to interested non-profit groups. To be eligible for the program, a charity must have valid 501(c)3 status. All interested groups should contact Sean Daigle at sean.daigle@kraft.com or the Kraft Nabisco Championship Tournament Office at 760/324-4546 for more information.

Codding said that more than $4 million have been raised by non-profit organizations across the PGA Tour, Nationwide Tour and the Champions Tour over the past few years through the TICKETS Fore CHARITY program.

"The program seems to be a natural fit for the Kraft Nabisco Championship," Codding said. "Not only is the LPGA fan base extremely supportive of charitable causes, but we are located in one of the most giving communities in the country. We look forward to making a substantial contribution to the Coachella Valley through this innovative program in 2010 and for many years to come."

Topics: Press Release, ANA Inspiration

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