Sybase Classic Announces Text Message Promotions

Clifton, NJ - The Sybase® Classic presented by ShopRite has announced a new text message promotional program powered by Sybase mobile messaging services to enrich the fans' experience during the event. The Sybase Classic will be held May 14 - 17 at Upper Montclair Country Club.

Beginning now, fans can text "LPGA" to "SYBASE" (792273) to receive two free daily tickets to the Sybase Classic. They will receive a message in return with a promotion code valid for two free tickets to be purchased online at www.sybaseclassic.com.

Fans can text "BLOG" to "SYBASE" (792273) to receive text message alerts for important tournament-related information on event results, weather delays, traffic re-routing and special activities. A maximum of six messages per day May 11 - 17 will be sent. Fans can also sign up online at www.sybaseclassic.com/mobile_alert_form to receive such alerts.

Sybase Classic leaderboard updates will be available on demand for mobile phone users by texting "SYBASE" to "SYBASE" (792273) May 14 - 17.

"We are pleased to support the tournament with SMS mobile messaging services," said Raj Nathan, senior vice president and chief marketing officer, Sybase, Inc. "As text messages have increasingly become part of people's daily lives, this method of communication and interaction will allow fans to enjoy a richer experience at the event."

Sybase is the world leader in mobile messaging services. With reach to more than 700 operators and 3 billion mobile subscribers globally, Sybase delivers more than 200 billion messages a year. Services include mobile messaging interoperability, mobile content delivery and mobile commerce services for operators, brands, content providers, enterprises and financial institutions.

Standard message charges apply for all text messages.

Rolex Player of the Year Lorena Ochoa will compete for her fourth consecutive Sybase Classic title in May. Former champions include LPGA Tour and World Golf Halls of Fame members Annika Sorenstam - two-time champion, Betsy King - two-time champion, Beth Daniel and Juli Inkster. Ticket, sponsorship and volunteer information is available at www.sybaseclassic.com.

Topics: Press Release, Sybase Match Play Championship

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