Walmart to Become Title Sponsor; Procter & Gamble Presenting Sponsor
ROGERS, Ark. - For the fifth consecutive year, the LPGA Tour will return to Northwest Arkansas and to Pinnacle Country Club in September 2011, tournament officials announced today. Similar to the timing of this year's tournament, the 2011 event will take place Labor Day week, Sept. 5-11. The 54-hole professional competition will take place Friday through Sunday, Sept. 9-11.
The tournament also announced a new name in 2011, the "Walmart Northwest Arkansas Championship Presented by Procter & Gamble", reflecting the fact that Northwest Arkansas-based Walmart has now become the title sponsor for the event with P&G becoming presenting sponsor.
"We give back locally in the communities where we operate, including Northwest Arkansas. We are proud to host the tournament and expand our support of it because the event showcases the beauty of Northwest Arkansas, one of the country's best-kept secrets," said Susan Chambers, executive vice president of Global People at Walmart. "We are committed to doing our part to help make our community one of the premier destinations to live and work."
Added Jay Allen, Tournament Chairman, "We're pleased with our progress in four years and the outstanding support we're receiving from sponsors, volunteers and fans from throughout the region. We are well positioned for future success in Northwest Arkansas, and on behalf of all those involved we will continue to grow the event and make it better in all aspects."
Said Jeff Schomburger, President, Customer Business Development for P&G, "We are proud of the tournament and the impact it has had on the quality of life in Northwest Arkansas. We're also thrilled, and believe it is in the best interests of the tournament, for Walmart to become the title sponsor with P&G moving to presenting sponsor. P&G remains fully committed to the event and looks forward to working closely with Walmart to take the tournament to the next level."
For the second straight year, the tournament will offer a total purse of $2 million in prize money, with the winner receiving a first place prize of $300,000. Relative to other LPGA Tour tournaments in 2011, this purse will make the Northwest Arkansas event one of the most competitive on Tour in 2011, according to tournament officials, including in comparison to the Tour's four "major events."
Allen added that announcements will be made in the coming months about other tournament-related activities, including charitable outreach, special events, and the player field.
For more information on the tournament, visit www.NWAChampionship.com.