China's Feng gets sponsor's invite to the HSBC Women's Champions

Sponsor fulfills promise giving China's Feng a ticket to the HSBC Women's Champions

Jenny Feng Shanshan announced as sponsor's invite
Singapore, 11 February 2010 - The world's local bank has lived up to a promise made a year ago by using their final sponsor's invite to give 20-year-old Chinese golfer Jenny Feng Shanshan a place among the world class field at the 2010 HSBC Women's Champions later this month (25-28 Feb).
 
A year ago HSBC went out of its way to acknowledge the impact that Feng's 2008 rookie season on the LPGA had had on the girls in the HSBC China Junior Golf Program. The bank made the unusual move of saying that had she not qualified for the 2009 HSBC Women's Champions by right, they would almost certainly have given her one of their invitations. Feng, who had five top-ten finishes and was 36th on the money list that year, didn't need the help then, but after suffering something of a "sophomore slump" in 2009, HSBC has stepped in to offer her a helping hand.

"Shanshan made an amazing leap in earning her  LPGA card as a teenager and proved to all the girls competing in the HSBC National Junior Championship tournaments in China that the dream of playing and competing amongst the world's best players can be achieved. Until Jenny the juniors didn't know how close that dream really was; for all they knew it could have been 10 or 20 years away," explained HSBC Group Head of Sponsorship Giles Morgan.
 
"The impact Jenny has made on the next generation of female golfers in China has been enormous; she gave them renewed energy, enthusiasm and commitment because she proved to them that their dream was actually an achievable goal. That is priceless. When these players, the age groups currently being led by girls like Apple Yang Jiaxin and Liu Yu, graduate to the professional ranks Feng Shanshan will deserve some of the credit for helping to inspire them. So to be able to help her in this small way, by giving her an additional opportunity is an honour and a pleasure," Morgan added.
 
Feng, a native of Guangzhou whose 2009 season included four top-twenty finishes, a 31st place at the HSBC Women's Champions and a ranking of 75 on the money list, has been in intensive training this winter at her coach Gary Gilchrist's academy in Florida preparing to bounce back in 2010.

"I've been working really hard to get ready for this season. Getting this extra opportunity is a wonderful surprise, especially as it's in Singapore, where there are so many Mandarin speakers that it feels like playing at home," Feng explained.
 
"I think it is great that China Golf Association and HSBC have developed a junior golf program so important for the future of China golf. I have several friends who play in the HSBC junior tournaments in China and it's wonderful that they are getting more and more opportunities to compete and improve. Now HSBC are giving me an extra opportunity too. I'll do my best to make the most of it!" she said.   
 
Feng, who joins American college standout and LPGA Rookie Amanda Blumenherst as HSBC's two invitees for the tournament at the Tanah Merah Country Club's Garden Course, is also being asked to continue the tradition of the tournament of mentoring the local Singapore qualifier Joey Poh for the week.
 
"I know Joey played last year and I'm sure she'll improve for the experience, but as I learned last year getting comfortable at this level is a step-by-step experience," said Feng.

"I'll do the best I can to help her feel comfortable and to enjoy the adventure. Hopefully at the end of the week she'll feel she's been able to play her best golf, that's really what it's all about. It'll help that we can talk in both English and Chinese," she continued.
 
This announcement leaves only one more place open in the 63-player field for the 2010 HSBC Women's Champions. The tournament - which is already packed with the world's top 10 players including world number one Lorena Ochoa, defending champion and world number two Jiyai Shin and American superstar Michelle Wie - has a slot open for the winner of the season-opening Honda PTT LPGA Thailand.
 
"This is an excellent example of a well-connected sponsorship and is exactly the kind of sponsorship that women's golf needs," said Robbie Henchman, Senior Vice President of the tournament promoters IMG.
 
"HSBC place as much importance in their involvement with the grassroots of the sport as they do in spearheading the arrival of truly world-class tournaments in Asia. Once again they are using their sponsor's invitation to create a bridge between those engagements. In inviting Jenny Feng, they're helping a player whose achievements have helped inspire the growth of junior golf in China and at the same time - in asking her to help Joey Poh - they're also helping the development of junior golf in Singapore, where they also play a critical role. It's a mature, joined-up partnership that we as promoters dream of finding."

Event Details

Player Field:
Qualification criteria for the HSBC Women's Champions 2010 caters for a maximum number of 63 players. There will be no cut, so all will play the full 72 holes. Those invited to participate will be:

• Top 20 players from the Rolex Women's World Ranking (as of December 31, 2009)
• LPGA Tournament Champions from 2009
• HSBC Women's Champions Winners from 2008 and 2009
• 2010 Honda LPGA Thailand Winner
• Two Sponsors invites
• Singapore Qualifier
• To fill the field to 63, leading players on the LPGA Tour Money List not other qualified (as of year ending 2009 LPGA Money List)

Format / Criteria: 72 hole stroke play event - no cut
Prize Purse: US$ 1.3 million


Ticketing Details:

Tickets for the HSBC Women's Champions 2010 are on sale from 16 December 2009 to 28 February 2010. You can purchase your tickets at any of the SISTIC outlets or log on to www.sistic.com.sg.

Tournament Dates Ticket Types Ticket Price
25 February 2010 (Thursday) Single Day Ticket S$20
26 February 2010 (Friday)
27 February 2010 (Saturday) S$30
28 February 2010 (Sunday)
25 - 28 February 2010 Seasonal Ticket S$60
Other discounts and concessions:
Free entry for children aged 16 years and below.
Senior citizens aged 60 years old and above will enjoy 50% discount off single day and seasonal tickets.
Ticket price does not include GST, booking fee and other administrative fees charged by SISTIC.


Promotion for HSBC Customers:

From 16 December 2009 - 28 February 2010:
HSBC Premier MasterCard debit and credit cardholders will enjoy 20% discount.
All other HSBC debit and credit cardholders will enjoy 15% discount.
Please note that overseas HSBC debit and credit cards will also be eligible for the above promotion.
There will be no discount for non-HSBC debit and credit cardholders.


Media enquiries:

HSBC Group Head of Sponsorship Giles Morgan + 44 20 7992 5342
IMG PR Manager Michele Mair + 44 20 8233 5177
Fulford PR Tournament Press Officers Sheila Rasu
Lorna Campbell
+ 65 6324 2269
+65 6324 2284

Topics: Press Release, Feng, Shanshan, HSBC Women's Champions

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