Ice Cream Social at Kraft Nabisco Championship

KRAFT NABISCO CHAMPIONSHIP UNVEILS NEW CELEBRITY PRO-AM PROGRAM FOR 2010

LPGA Major Announces New Partnership with JDRF, Clemmy's Ice Cream

RANCHO MIRAGE, CALIF. (Feb. 11, 2010) – On the heels of announcing its TICKETS Fore CHARITY™ program for 2010, the Kraft Nabisco Championship rolled out a sweet new plan today for its longtime Celebrity Pro-Am.

According to Gabe Codding, business manager for the Kraft Nabisco Championship, the 2010 Kraft Nabisco Championship Celebrity Pro-Am Presented by Clemmy's Ice Cream will benefit the Juvenile Diabetes Research Foundation.  A portion of the proceeds from the sale of playing spots in the Celebrity Pro-Am, scheduled for March 30-31, will be donated to JDRF. 

The announcement was made at an “ice cream social” near the 18th green of the Dinah Shore Tournament Course at Mission Hills Country Club and featured LPGA players Kelli Kuehne, who was diagnosed with Type 1 diabetes at the age of 10, Nicole Castrale and Sherri Steinhauer.  Denny Belcastro, tournament executive director for the Kraft Nabisco Championship, announced the new partnership along with Clemmy's Ice Cream founder and CEO Jon Gordon and Tamara Moreno, executive director for the Inland Empire chapter of JDRF.  Free samples of Clemmy's new all-natural, sugar-free, 100-calorie  “Ice Cream O's” were distributed to approximately 200 people in attendance, including city of Rancho Mirage city council members, Mayor Gordon Moller, Mission Hills Country Club members and junior golfers from local high schools.

“We are very excited about our new partnership with JDRF and Clemmy's Ice Cream,” Belcastro said.  “JDRF is one of the premier non-profit organizations in the nation and we are extremely proud to be associated with them and everything they stand for.  In addition, we have enjoyed a very good relationship with Clemmy's over the last few years, and are thrilled that they have significantly enhanced their involvement with the Kraft Nabisco Championship.”

The tradition of the Kraft Nabisco Championship Celebrity Pro-Am is as old as the tournament itself and has been one of the highlights of Tournament Week since the first event in 1972 with Dinah Shore.  As a result of the new partnership with JDRF and Clemmy's, a number of new celebrities are expected to join the Celebrity Pro-Am field in 2010.

“JDRF is honored to have been selected to partner with Kraft Nabisco and Clemmy's Ice Cream,” Moreno said.  “JDRF's mission is to fund research to find a cure for diabetes and its complications.  It will take a long time to accomplish this mission.  As we work toward this long-term goal, we must also recognize the immediate everyday needs of people living with diabetes and enhance their lives through education, mentoring and support.  This event will help support our critical mission.”

Clemmy's Jon Gordon added, “Ice cream is America's favorite dessert, and Clemmy's allows people to eat a sweet treat without indulging in any sugar.  Clemmy's is committed to being a socially conscious company and has joined forces with JDRF and the Kraft Nabisco Championship to increase global awareness for the Juvenile Diabetes Research Foundation and to generate additional funding to find a cure for diabetes.”

Playing spots in the two-day Pro-Am are open to the public and on sale at www.KNCGolf.com.  In addition to playing both rounds of the Pro-Am, participants will receive two practice rounds at Mission Hills Country Club, invitations to three evening parties including JDRF's “Magic for the Cure” gala on Tuesday, March 30, admittance to the exclusive Kraft Nabisco Hospitality Club from Sunday, March 28, through Wednesday, March 31, the Pro-Am gift package and other privileges.  The Pro-Am spots are available for $6,500; $3,300 of the purchase is tax deductible.

JDRF's mission is to find a cure for diabetes and its complications through the support of research.  JDRF provided nearly $101 million to diabetes research in 2009, bringing its cumulative total of research funding to more than $1.4 billion since JDRF's founding in 1970.  The non-profit organization has funded research projects in 22 countries throughout the world, including more than 40 human clinical trials.

Headquartered in Rancho Mirage, Calif., Clemmy's Ice Cream was launched in 2007 and is the original and only commercially produced all-natural, sugar-free ice cream in the world.  Clemmy's is 99.7 percent lactose free and certified as “Kosher Dairy” by the Orthodox Union, one of the strictest kosher certifying agencies in the world. 

The 2010 Kraft Nabisco Championship is scheduled for March 29 through April 4 at Mission Hills Country Club in Rancho Mirage, Calif.  For more information, go to www.KNCGolf.com, www.clemmysicecream.com and www.jdrf.org.

Topics: Press Release, ANA Inspiration

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