Kraft Nabisco Championship Ready to Crown the Next Lady of the Lake

What to See and Do at Next Week's Kraft Nabisco Championship

RANCHO MIRAGE, CALIF. (March 25, 2010) - One of the most thrilling moments of the year in professional sports - the champion's leap into the lake at the Kraft Nabisco Championship - is just around the corner.

Last year, Brittany Lincicome dove into Poppie's Pond at the 18th green with her father and caddie. Lorena Ochoa and members of her family celebrated in 2009 with a Mexican fiesta and live mariachi band. Who will make a splash this year? Ai Miyazato of Japan is the hottest player in the world after winning the first two LPGA tournaments of the year. Other players hoping to win the Dinah Shore Trophy and wear the champion's robe include Michelle Wie, Suzann Pettersen, Natalie Gulbis, Cristie Kerr and the 2009 LPGA Rookie of the Year Jiyai Shin.

The Kraft Nabisco Championship, the first major of the year on the LPGA Tour, will be held March 29 through April 4 at Mission Hills Country Club in Rancho Mirage, Calif. In addition to championship golf featuring the best women players in the world, the 2010 Kraft Nabisco Championship will offer a non-stop lineup of celebrities, golf clinics and instruction, free samples and Easter fun for the whole family.

Tournament Week highlights include:


Toyota/Kraft Nabisco Celebrity Hole-in-One Shootout
20 local charities will compete for a chance to win $1 million
18th green - Arnold Palmer Course
Semi-finals: 1:30 p.m. Finals: 4 p.m.
Celebrities scheduled to participate: Alice Cooper, Scott Henry, Dwight Hicks, Chris Jacobs, Cheech Marin and Joe Mantegna

Contestant practice rounds

Free admission all day


Celebrity Pro-Am Presented by Clemmy's Ice Cream Benefiting the Juvenile Diabetes Research Foundation. Cameras welcome.

Kraft Experience Tent offering concessions from Piero's Acqua Pazza; Clemmy's Ice Cream; plasma TVs; putting contests hosted by the First Tee of Coachella Valley; and exhibitors from across the valley. Located near the driving range.


Second day of Celebrity Pro-Am. Cameras welcome.

Kraft Experience Tent


First round of championship play

LPGA Front Row Experience - 11 a.m. to 3 p.m.
Free golf lessons for the general public from a certified LPGA teaching professional.

Kraft Experience Tent


Second round of championship play

Rosie Jones - 2011 Solheim Cup captain autograph signing, 2 to 3 p.m.

LPGA Front Row Experience - 11 a.m. to 3 p.m.

Kraft Experience Tent


Third round of championship play

Free Barbie Junior Golf Clinic - ages 7 through 17
3 p.m. on the driving range

LPGA Front Row Experience - 10:30 a.m. to 2:30 p.m.

Kraft Experience Tent


Sunrise Easter Service at 18th grandstands - 6:30 a.m.

Easter Ball Hunt - ages 10 and under
7:30 a.m. on the 18th green of Palmer Course

Admission is free until 7 a.m. on Sunday

Final round of championship play

Trophy presentation ceremonies at 18th green immediately following completion of play

LPGA Front Row Experience - 11 a.m. to 3 p.m.

Kraft Experience Tent

This year, the Kraft Nabisco Championship is offering the Integrated Wealth Management "TICKETS Fore CHARITY" program in which 100 percent of the proceeds from advance ticket sales will be donated to more than 90 participating charities. When ordering tickets online at, purchasers will be asked to designate a charity to receive the proceeds. The tickets are priced at $25 for any one-day ticket and $100 for a weeklong ticket.

Tickets will also be sold at the gate each day for $35 (any one-day ticket) and $125 (weeklong ticket). Active members of the military will receive free admission at the gate with military identification. Children 17 and under are free when accompanied by a ticketed adult. College students with valid student identification and seniors 65 years and older can purchase any one-day ticket for $30 or a weeklong ticket for $115. Shuttle service begins operation on March 30.

For ticket or tournament information, please go to or call 760/324-4546.

Topics: Press Release, ANA Inspiration

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