The 90s: Where the World Comes to Play

History by definition requires us to look back either at a time we lived through and can speak about today with some level of first-hand knowledge, or a time too far gone that we can only learn about through books and teachings or, in this post-modern era via Netflix and Google.

I actually learned a lot of history through the World Book Encyclopedia – way back when phones were attached to walls and we really did walk to school – although maybe not 7 miles at a stretch and maybe not in sub-zero weather.  But I digress.

My point is, I am lucky to be able to speak about the decade of the 90s on the LPGA Tour with first-hand knowledge. I came to work at the LPGA in 1986 as a media official and spent several years working closely with players and media traveling from tournament to tournament. It was an exciting time of growth and expansion for the LPGA Tour. A lot would happen in that 10-year span. Let’s look back.

1990 was the year that marked the LPGA’s 40th Anniversary. That was a big deal for women’s professional sports, and we wanted to do something “big” to celebrate. So, we created large, canvas panels that traveled to tournament site every week and we asked both fans and players to sign them. A few of our Founders like Louise Suggs, Marlene Bauer Hagge and Patty Berg came to a couple of events throughout the year to promote “the wall,” and speak to fans and sign autographs. I’m not sure where those panels have ended up over the years. But it sure was a fun way to promote 40 years and kick off the new decade.

Later that same year, the LPGA launched the first ever Solheim Cup - an amazing feat actually, given we had just a handful of months to pull it together. Lake Nona in Orlando, Florida played host to the U.S. vs. Europe match-play competition fashioned after the men’s Ryder Cup. Kathy Whitworth (U.S.) and Mickey Walker (Europe) captained those first two 8-player teams. Standing on the first tee on that first day of competition no one had any idea of the legacy they were helping to create. Here we are 30 years later, and The Solheim Cup has become one of the most prestigious events in professional golf.

As an aside, in looking through the photo archives to find a couple of Solheim Cup shots for this story, I was struck by two fairly inconsequential thoughts but wanted to share them nevertheless:

1. Wow – thank heaven women’s golf fashion has evolved and

2. Yikes! The old LPGA “tombstone” logo, as we affectionately call it among the design team, sure does bring back memories from the Tour’s adolescence.

As the decade progressed, the best golfers from around the globe started making their way to the LPGA Tour, including three players that would re-write the record books and become some of the biggest and most well-respected names in all of golf: Annika Sorenstam (Sweden) in 1994, Karrie Webb (Australia) in 1996 and Se Ri Pak (Korea) 1998. The arrival and immediate success of these players gave credence to the LPGA Tour as the place where the world came to play.
Annika Sorenstam won the 1995 U.S. Women’s Open. Se Ri Pak captured the U.S. Women’s Open as a rookie and went to win a second major that season as well, the McDonald’s LPGA Championship. Karrie Webb captured the 1997 Weetabix Women’s British Open.

A grassroots global growth spurt started. And while “going global” wasn’t exactly in the strategic plan back then, there is no doubt that the LPGA led the way in creating Golf’s Global Tour and changing the trajectory of the sport. Be it a happy accident or a well-intentioned goal, by the end of the 90s the LPGA was fast becoming the beacon of light for young women around the world wishing to pursue their dreams.

Closing in on its first 50 years, the LPGA was sitting on the precipice of a boom and expansion in the women’s game that would be unprecedented for any women’s professional sports organization.