The LPGA’s goal is for golf to reflect the rich diversity of the world in which we live. The #HoodieForGolf is the centerpiece of a player-led campaign to raise funds for two important initiatives honoring Renee Powell. Similar to how the idea for last year’s Race Fore Unity – which led to the creation of the LPGA Renee Powell Fund – came out of a group chat with LPGA players, the LPGA hoodie was born from a text conversation.
A few months ago, 2014 U.S. Women’s Open champion Michelle Wie West reached out to Roberta Bowman, the LPGA’s Chief Brand & Communications Officer, asking to chat about fun ideas to help promote the Tour. Inspired by the WNBA’s #OrangeHoodie and SheIsSports’ #WomenWorthWatching campaigns, a tie-dyed hoodie was suggested.
“I’m a big fan of the WNBA hoodie and how the NBA players embraced it,” said Wie West in one text. “I think the reason the WNBA hoodie was a success was that the color was iconic, and it signified your support of the league. It was a badge of honor to wear it.”
“I like that it’s a hoodie – reinforcing the WNBA’s message and women supporting women,” replied Bowman. “To make this true to the LPGA, what about a charitable component?”
For more than 70 years, the LPGA has been working to change the face of golf. All LPGA proceeds from the sale of this limited-edition hoodie will go towards continuing that mission through the LPGA Renee Powell Fund and the Clearview Legacy Foundation.
)
)
){kind=icon}
)
