LPGA aims to utilize MailChimp’s marketing platform to deliver content and messaging to its fans
DAYTONA BEACH, Fla., July 18, 2018 – The Ladies Professional Golf Association (LPGA) announced today that MailChimp, a marketing platform, has been named an Official Marketing Partner and will help the LPGA reach its audience across multiple digital networks.
With MailChimp’s assistance, the LPGA will deliver content, stories and messaging to its fans and followers while bringing constituents up-to-date with all the latest news. MailChimp will be utilized by the LPGA Women’s Network, the Teaching and Club Professionals (T&CP), LPGA.com, the Symetra Tour, LPGA Tour events and the recently rebranded LPGA Amateur Golf Association, among other networks.
"As the official marketing partner of the LPGA, MailChimp is looking forward to further engaging with the LPGA’s diverse and impressive membership and audience, while empowering the organization to reach its marketing goals through our platform," said Sean Cook, MailChimp’s VP of Marketing.
Through its partnership with MailChimp, the LPGA will look to broaden its audience while engaging its fans via its digital networks and multiple content-specific newsletters.
"We are thrilled to have MailChimp on board as part of the LPGA family and we look forward to utilizing their platforms to reach our fan base and inform them about all aspects of the LPGA," said Kelly Hyne, the LPGA’s Senior Vice President of Strategic Partnerships. "This partnership is in line with the LPGA’s overall marketing strategy to both grow our fan base and enhance fan engagement."