After one year of success with opendorse, the LPGA looks to provide more access for players and partners
DAYTONA BEACH, Fla., June 18, 2019 – The LPGA and opendorse, the leading athlete marketing platform, today announced a partnership expansion as they head into year two of their alliance. The updated agreement will provide the LPGA, the Symetra Tour and 25 LPGA Tour events with access to help players publish content on their social platforms.
In the first phase of this partnership, 85 golfers and ambassadors published LPGA content to their personal social channels with opendorse. The posts earned more than 2.5 million impressions, helping players build their Twitter and Instagram audiences by an average of 31.5 percent.
"As players, we understand that social is powerful for us individually, but also for women's golf," said Brittany Lincicome. "The LPGA and opendorse have made it incredibly easy for us to share our highlights and promote the game."
With the expanded agreement, players competing on the Symetra Tour, the LPGA’s official qualifying tour, will have access to share similar brand-building content. Additionally, 25 LPGA Tour events will now be able to push content to players to promote and highlight their performances.
"Year one with opendorse really showed us the power of athlete-driven social media," said Tina Barnes-Budd, LPGA Director of Social Media/Marketing. "We knew the players had an incredibly strong connection to their fans, but the results surpassed our own expectations. I'm incredibly excited to not only provide the same opportunity for the Symetra Tour and 25 tournaments, but to expand the LPGA's role in helping players build their own brands."
Blake Lawrence, opendorse CEO, said: "The LPGA understands that the path to growing the game with young fans is by partnering with players on social. The simple truth is that there's no replicating the athlete-fan connection, and the LPGA's approach is the smart fit for this era of sports consumption. These players and the leaders at LPGA have our team incredibly excited for the future of women's golf."