Addition of Golf Bodies Strengthens Collective Partnerships with Two Legacy Sports Organizations
NEW YORK, NEW YORK ( January 13, 2019) || SheIS announced today that the Ladies Professional Golf Association and the United States Golf Association will join its SheIS Collective of sports organizations. This marks the first formal addition of major golf organizations to the SheIS Collective.
SheIS, which launched to the public in May 2018, made history by becoming the first organization to bring together leagues, organizations, athletes, and business leaders from across the men’s and women’s sports world in support of one mission - to connect with and mobilize fans to grow women’s sports. The SheIS Collective includes organizations such as the Women’s National Basketball Association, WWE, US Tennis Association, Canadian Football League, and National Women’s Soccer League, as well as more than 150 athletes and business leaders.
With the addition of these two significant golf entities, SheIS expands its work into a sport that has a long history of providing female athletes a dedicated place to compete and build a career. The partnerships with both the LPGA and USGA will focus on digital marketing and experiential efforts, including activity around tournaments and major championships such as the 75th U.S. Women’s Open in June 2020.
The LPGA began working with SheIS earlier in the year in an unofficial capacity, participating in campaigns like #WomenWorthWatching around the US Tennis Open and in the STEM Meets Sports content series that SheIS launched in partnership with the Lyda Hill Foundation in October. Through the formal partnership, joint efforts will help to amplify the existing #DriveOn work from the LPGA and storytelling efforts around LPGA athletes.
Roberta Bowman, Chief Brand and Communications Officer said, “The LPGA is one of the longest-running women’s professional sports organizations in the world. Over our 70-year history, this feels like the most exciting, opportunity-rich time for all organizations committed to women and their dreams to be professional athletes. The SheIS Collective fills an important role in bringing together leaders of women’s pro sports to collaborate on our shared goals. By working together, we amplify the messages and efforts of our respective organizations and increase fan engagement and sponsorship.”
The USGA joins the SheIS Collective at an exciting time in its growth with a focus on increasing attention around its women’s championships, specifically the U.S. Women’s Open which is entering its milestone 75th year, as well as the U.S. Women’s Amateur, which in 1895 marked the beginning of competitive female golf in the United States. In joining the SheIS Collective, USGA executives and the SheIS Collective leaders will create new opportunities to engage golf fans around tentpole events throughout the year while collaborating with other league and organization leaders to centralize learnings and resources.
“The USGA is excited to join a diverse and powerful group of leaders who share a dedication to increasing visibility for female athletes and more broadly, women in sport. The USGA has a long history of working to grow the game for women, from competitive opportunities through championships to accessibility and governance support for recreational players,” said Craig Annis, Managing Director, Marketing & Communications.
In addition to their support of professional and amateur athletes, the LPGA and USGA also partner on LPGA*USGA Girls Golf, a national junior golf program that specializes in providing girl-friendly environments for juniors to learn the game. The program boasts more than 500 sites, and 80,000 participants, throughout the country.
SheIS Founder and President, Brenda Andress said, “We are thrilled to welcome these two incredible organizations to our SheIS Collective. For decades, the sport of golf has been a leader in giving women a place to play and earn a living in sports. The long histories of both organizations will bring a wealth of knowledge into our Collective group and we are excited for what this collaboration will mean for the overall growth of SheIS and how we are able to connect with and mobilize more fans.”
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