DAYTONA BEACH, Fla., March 24, 2021 – The Ladies Professional Golf Association (LPGA) today announced that Callaway Golf, one of the world’s leading manufacturers of golf equipment and accessories, has been named an Official Marketing Partner, with a focus on giving women and girls even more access to the game, both as fans and participants.
With the partnership, Callaway will activate across the LPGA’s social-media platforms, bringing its expertise in golf equipment and content to women’s golf fans around the world. Using their #TeamCallaway ambassadors – including LPGA Tour major champions Georgia Hall, Jeongeun Lee6, Morgan Pressel, Yani Tseng and Michelle Wie West – their content creation will focus around on-course action and empowering female golf fans to enjoy the game even more.
“We’ve been proud to partner with the LPGA for many years and are excited to further cement this relationship,” said Callaway President and CEO Chip Brewer. “Callaway is the industry leader in women’s golf equipment, and this partnership offers an opportunity to connect with LPGA fans through additional collaboration on content, players, and programs that engage golfers and celebrate the game.”
Callaway is one of the top brands used on the LPGA Tour, week after week. Its products regularly headline the Darrell Survey’s list of equipment used, including No. 1 in drivers, No. 1 in irons and No.1 in putters for their Odyssey putter brand.
The company designs clubs and golf balls for every skill level, and their REVA line, unveiled in 2020, was specifically engineered for women who want to hit their best shots and have more fun on the course. Last summer, Callaway also launched a new REVA community for female golfers, an inclusive platform where women of all backgrounds and playing abilities share their passion for the game.
“Callaway has long been a supporter of the LPGA and women’s golf, and this formal partnership is just the next evolution in this relationship,” said Kelly Hyne, the LPGA’s Chief Sales Officer. “As the number of women in the game continues to grow, we are excited to bring Callaway’s expertise to our fans, both through the competition inside the ropes and our digital connections to spectators and everyday golfers.”Beyond Tour presence and content, Callaway will provide exclusive offers and opportunities for LPGA Teachers and members of the LPGA Amateur Golf Association.