The entire LET and LPGA family is saddened by the loss of colleague Emma Allerton, who passed away unexpectedly on the evening of Tuesday 21st September, following a sudden illness.
Emma, the LET’s Commercial Director, had recently turned 49, on August 1st. A long-time friend of the Tour, she had worked in project management roles for the LET and the Solheim Cup during significant years from 1993-2009 and she was thrilled to return to work for the LET full-time under CEO Alexandra Armas last February, following the announcement of the exciting Joint Venture Partnership with the LPGA.
Over the last 18 months, Emma had become an integral part of the LET team, helping the organization to navigate through the pandemic and also playing a key leadership role in building a commercial strategy, whilst working closely with new and existing partners.
Emma was passionate about women’s golf and particularly the Solheim Cup. Her first Cup was in 2002, at Interlachen Golf Club in Minnesota, when she formed a strong working friendship with LPGA Chief Sales Officer, Kelly Hyne, her counterpart at the time. Subsequently, they worked together at Barsebäck Golf and Country Club in Sweden in 2003, whilst Emma was heavily pregnant with her daughter, Lily. Emma also worked at the Solheim Cup in Halmstad in 2007 and attended as a fan at Killeen Castle in Ireland in 2011, St Leon-Rot in Germany in 2015 and Gleneagles in Scotland in 2019. Just weeks ago, she returned as an LET staff member to witness Europe’s amazing away victory at Inverness Club in Toledo, Ohio. She started to feel unwell in the United States and was admitted to hospital on her return to the UK.