DAYTONA BEACH, Fla., April 20, 2022 – The LPGA announced today that Matthew Chmura will join the organization as its new Chief Marketing, Communications and Brand Officer, starting May 9. Chmura brings a wide breadth of experience within the sports business, strategic communications and marketing sectors to the LPGA, including leadership roles with the Boston Bruins and Leader Bank.
“We are thrilled to welcome Matt to the LPGA family,” said LPGA Commissioner Mollie Marcoux Samaan. “This is a critical role as we focus aggressively on elevating and integrating the LPGA brands and the brands of our inspiring athletes and partners, developing new and dynamic content, growing our fanbase and elevating the fan experience broadly.
“Matt’s professional experiences and his impressive track record of success are perfectly aligned with this role. I am confident that he will build off our successes and lead our talented team of professionals into a future of continued growth and impact.”
In his role with the LPGA, Chmura will oversee marketing, communications, public relations, brand creative and content development, including broadcast, digital and social content. Chmura will assume the duties of recently retired Chief Brand and Communications Officer Roberta Bowman and adds marketing responsibilities to his portfolio.
"I am humbled and excited to join the talented and passionate team at the LPGA,” said Chmura. “I believe that this is the most exciting time in the LPGA's history with fan engagement and interest at record highs coupled with the amazing group of world-class athletes who raise the bar with their play every week. I can't wait to hit the ground running to collaborate with the team on new ways to help expand our footprint and reach new audiences around the world."
Chmura spent 15 years with the Boston Bruins, where he was responsible for overall marketing and communications strategies while overseeing omnichannel marketing, branding, content, media relations and community relations efforts as the team’s Vice President of Marketing and Communications. During his time with the Bruins, Chmura won five New England Emmy Awards for his role as executive producer and writer for “Behind the B” and “Bruins Academy,” as well as a Clio Award for Best Integrated Campaign.
Early in his career, Chmura spent time in the communications departments of the New York Red Bulls, New England Revolution, Tennessee Titans and New England Patriots. He has also written for the Boston Herald.
Most recently, Chmura served as the Chief Marketing Officer of Leader Bank, headquartered in Arlington, Mass. There he oversaw the strategy and execution of all marketing initiatives along with customer acquisition, engagement, retention and service efforts. During his time with Leader Bank, he led a brand and logo re-design/launch, the bank’s digital and social media transformation, selection of creative and digital agencies, and CRM search. In addition, he was the lead on the bank’s partnership with Live Nation as name-in-rights partner of the Boston Seaport concert venue (Leader Bank Pavilion), which hosts more than 50 live concerts each year.
Chmura earned an MBA from Yale University’s School of Management and a B.A. in Political Science from College of the Holy Cross, where he later served as a University Trustee.
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