DAYTONA BEACH, Fla., and LOS ANGELES, Calif., Feb. 17, 2023 – goodr and the Ladies Professional Golf Association (LPGA) announced today a multi-year partnership making goodr an official licensee of the LPGA.
The partnership includes on-site tournament activation with a dedicated fan experiential space to highlight goodr and LPGA’s shared commitment to making the game of golf more fun and appealing for everyone. With goodr at the helm, fans can expect engaging activities and exciting giveaways. And a flamingo or two.
"First and foremost, I’m a huge fan of golf so working with the LPGA is a dream,” said goodr co-Founder and CEO Stephen Lease. “Beyond that, goodr is recklessly committed to fun and what’s really fun is working with a bunch of insanely talented female golfers who are making major waves in the sport! We are proud to work with an organization like the LPGA that champions female athletes. We’re excited to see this partnership come to life and to see more diverse faces in the golf space."
“We are working to create new and engaging ways to connect with our fans and grow the game of golf for women and everyone,” said Chief Sales and Partnerships Officer Nicole Metzger. “With goodr we got exactly that – a brand and team who cares about this sport and wants to work together to create fun and entertaining products and experiences for our fans.”
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