Online database will allow fans and media to dive deeper into LPGA Tour athlete’s talent and skills throughout the season
DAYTONA BEACH, Fla., June 20, 2023 – The Ladies Professional Golf Association (LPGA) and KPMG LLP, the U.S. audit, tax and advisory firm, announced today a new web portal for the KPMG Performance Insights program, KPMGPerformanceInsights.com. KPMG, as the Official Data & Analytics Advisor of the LPGA Tour, launched the KPMG Performance Insights program in 2021, providing game-changing data insights and advanced performance analytics for all LPGA Tour events and players.
The program’s new public database will provide LPGA Tour fans easier access to advanced shot-level data across tournaments, from strokes gained to proximity-to-the-hole statistics and more. Players and media already had access to the data, allowing players to elevate their games further and media to enhance their storytelling and coverage of the Tour’s impressive athletes.
“For many years, men’s professional golf has provided fans access to advanced shot-level data,” said LPGA Commissioner Mollie Marcoux Samaan. “The KPMG Performance Insights program has been a gamechanger for the LPGA Tour and our tremendous athletes. KPMG is helping us level the playing field, supporting our players in reaching peak performance and enhancing how coaches, fans, and the media, analyze and experience the game.”
The new mobile-friendly site will be updated after tournament play concludes each week, allowing users to view full historical and season summary rankings, individual tournament performance, or even dive into how their favorite athletes performed individually at a specific event or across the entire season. This expanded public resource provides more data that will drive increasingly richer, sharper, and more valuable insights and allow fans to better appreciate the LPGA Tour athlete’s performance.
“KPMG Performance Insights has helped our players to better understand their game to inform the way they practice and play. It adds to the fan experience, and it adds to the broadcast tremendously, just to show how good these players are,” said LPGA Tour Player and U.S. Solheim Cup Captain Stacy Lewis.
KPMG also serves as the title sponsor of the KPMG Women’s PGA Championship, the second-oldest major in women’s golf. The 2023 KPMG Women’s PGA Championship — which will be held June 21-25 on the Lower Course at historic Baltusrol Golf Club in Springfield, New Jersey — will mark the two-year anniversary of the launch of the KPMG Performance Insights program.