Premium wellness brand to elevate performance with exclusive staff uniforms
Collaboration to drive athlete development and empower young girls in golf
DAYTONA BEACH, Fla., January 22, 2024 – Rhone, the premium wellness and performance lifestyle brand, and the Ladies Professional Golf Association (LPGA) announced today that Rhone will become the Exclusive Official On-Course Apparel Partner of the LPGA Tour and Epson Tour as well as the Official Staff Uniform Provider of both tours.
“We are thrilled to partner with LPGA as the LPGA Tour Official and Exclusive On-Course Apparel Partner,” says Nate Checketts, CEO and Co-Founder, Rhone. “LPGA and its players are an inspiration, and it is an honor to have Rhone aligned with the organization as we enter a new chapter of our brand with our women’s offering.”
As part of this collaboration, Rhone will provide uniforms for LPGA Tour and Epson Tour staff, beginning with the official launch of Rhone's highly anticipated women’s line in spring 2024. The collection aims to empower women with high-quality, functional, and stylish activewear and performance-driven lifestyle apparel.
“The LPGA and Rhone are united by a common passion and a shared commitment to innovation and excellence,” says Emma Crepeau, Chief Growth Officer, Rhone. “Together, we combine our missions to inspire performance, empower individuals to reach their full potential, and to instill life skills within communities. Fueled by our collective support in the pursuit of progress, we look forward to working together to assist talent in developing and achieving success.”
The partnership between Rhone and the LPGA – which is rooted in shared values of innovation, community, and performance – extends beyond apparel:
- Fan Expo Displays: Rhone will feature fan expo displays at four LPGA Tour tournaments, engaging with golf enthusiasts and showcasing its commitment to both performance and style.
- LPGA*USGA Girls Golf: Rhone will contribute to the growth and enhancement of the LPGA*USGA Girls Golf program, aimed at empowering young girls through the sport of golf.
- Athlete Development Program: Direct support will be provided by Rhone for the LPGA’s Athlete Development Program. This initiative offers resources, programs, and services to help players achieve peak performance in areas such as nutrition, strength and conditioning, and mental health and wellness.
- Brand Ambassadors: With the launch of their women’s line, Rhone is working to identify female professional golfers to serve as brand ambassadors, further strengthening their commitment to the growth and development of the women’s game.
"Rhone's commitment to versatile and quality performance products aligns seamlessly with the needs of our staff, who work tirelessly every day to ensure the world’s best golfers can reach their peak performance,” said LPGA Commissioner Mollie Marcoux Samaan. "But this partnership is about so much more than just uniforms – it's helping enhance athlete performance and empowerment across the women’s game. We’re excited about the opportunities ahead because Rhone shares our values and, together, we’re deeply committed to elevating, inspiring and advancing girls and women on and off the golf course.”