The Standard expands their commitment to be a year-round partner

DAYTONA BEACH, Fla. and PORTLAND, Ore. (August 11, 2026) – The Ladies Professional Golf Association (LPGA) and The Standard announced a partnership naming The Standard as Official Workplace Benefits Partner of the LPGA Tour. The partnership aims to create a 365-day marketing platform centered around “Setting The Standard,” extending across broadcast, digital, social and on-site brand associations.

As an Official Tour Partner, The Standard will have a unique presence across the LPGA season, particularly within live Golf Channel coverage through custom branded features, commercial media as well as digital and social elements. Each week, Golf Channel will showcase top LPGA highlights within LPGA Tour broadcasts and will select a player for Setting The Standard that week with their on-course performance. Additionally, The Standard will be the presenting sponsor of LPGA extended highlights on Golf Channel’s YouTube channel.

“The Standard has been a phenomenal partner of The Standard Portland Classic, and we could not be more thrilled that they are expanding their partnership to be year-round,” said Monica Fee, Chief Sales and Partnerships Officer at the LPGA. “Their continued investment in our athletes aligns with our shared goal of recognizing those who challenge themselves to go above and beyond.”

Already a tournament partner, The Standard is the title sponsor for The Standard Portland Classic, the longest-running tournament on the LPGA Tour outside of major championships. The Standard Portland Classic has hosted legendary winners on the LPGA Tour such as Annika Sorenstam, Nancy Lopez, Brooke Henderson, Lorena Ochoa and many others.

“The LPGA represents excellence and integrity — values that closely align with ours,” said Amy Malagamba, vice president of Marketing at The Standard. “We’re excited to expand our partnership with the LPGA and support a year-round platform that celebrates athletes on and off the course.”

This partnership will position The Standard as a brand synonymous with performance, integrity and consistency, while delivering year-round visibility and authentic brand messaging.

LPGA Announce The Standard as Official Workplace Benefits Partner of the LPGA Tour

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