Lindy Duncan featured in premiere episode

DAYTONA BEACH, Fla., March 25, 2026 — The LPGA is launching Drive On presented by Ford, a new storytelling series that is designed to bring fans closer to the journeys, challenges and dreams of LPGA Tour players.

The digital series will premiere this week across LPGA platforms and during Golf Channel’s coverage of the Ford Championship presented by Wild Horse Pass, which will be contested March 26-29.

Drive On shares the experiences behind the leaderboard — the sacrifices, setbacks and determination required to compete at the highest level of the game.

“Fans connect with sports in a lot of different ways today, but what consistently draws them in are great stories,” said LPGA Chief Marketing Officer Chad Coleman. “Drive On brings fans closer to our athletes by sharing more of what goes into competing at this level — the work, the setbacks and the moments along the way. When those stories come through in a way that feels real and relevant, it builds a stronger connection with fans and helps more people engage with the LPGA.”

The series launches with Lindy Duncan’s story. Now in her 12th season on the LPGA Tour, the former Duke University All-American has demonstrated the professionalism, resilience and commitment that reflect the spirit of Drive On.

“Every player on this Tour has a unique journey,” Duncan said. “There are challenges and sacrifices that fans don’t always see, but they shape who we are as competitors and people. I’m honored to share my story and to represent the perseverance that so many players on the LPGA demonstrate every day.”

Drive On is one of two signature initiatives created through the LPGA’s partnership with Ford, which became the Official Vehicle of the LPGA Tour earlier this year. The partnership is focused on supporting athletes on and off the course while helping grow the reach and visibility of women’s professional golf.

“At Ford, we’ve always believed progress starts with people — their grit, their creativity and their drive to push what’s possible,” said Rob Johnston, Manager, Sponsorships and Brand Activations at Ford. “Drive On reflects that belief by spotlighting the human determination behind LPGA competition and the inner strength athletes like Lindy Duncan bring to every stage of their journey.”

In addition to the Drive On storytelling platform, the partnership includes Power Her Drive, a mentorship and professional development program designed to support LPGA athletes in the first two years of their professional careers. The year-round initiative connects players with experienced mentors and provides opportunities for leadership development, personal brand building and community engagement.

Ford has served as title partner of the Ford Championship presented by Wild Horse Pass since 2024. The 2026 tournament will be played March 26-29 at Whirlwind Golf Club in Chandler, Arizona.

LPGA launches storytelling series Drive On presented by Ford

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