Partnership provides licensed access to LPGA highlights, archival footage, and on-site events to drive deeper coverage and original content

PONTE VEDRA, FLORIDA | DAYTONA BEACH, FLORIDA (JANUARY 28, 2026) – Pro Shop, the innovative golf media and commerce company today announced it has entered a media and licensing partnership with the Ladies Professional Golf Association (LPGA). The move significantly expands Pro Shop’s coverage of women’s professional golf across players, tour storylines, and marquee events.

Through the agreement, Pro Shop and its digital media arm, Skratch, will receive licensed access to LPGA Tour highlights and archival footage for use across editorial content, similar to Pro Shop’s existing media rights partnership with the PGA TOUR. The deal also provides expanded on-site access at LPGA Tour events, enabling Pro Shop to produce short-form and long-form storytelling, player-driven features, event coverage, as well as develop serialized content in collaboration with the LPGA spotlighting the world’s best women golfers and the narratives shaping the Tour.

Content produced under the partnership will primarily live across Skratch’s digital platforms, with Pro Shop’s broader media portfolio also playing a key role. GolfWRX will deepen its best-in-class industry coverage and expert gear insights around the women’s game, expanding analysis and storytelling tied to LPGA players, equipment trends, and performance at the highest level.

“The LPGA is home to some of the world’s best golfers, and as the audience around the women’s game continues to grow, fans are looking for deeper access to the players and storylines shaping the Tour,” said Chad Mumm, Co-Founder and President of Pro Shop. “Partnering with the LPGA is a natural next step in how we want to serve the full spectrum of golf fandom, reflecting a deliberate, long-term investment in the women’s game and furthering our mission to bring fans closer to the professional game by connecting golf with culture at scale.”

“This partnership with Pro Shop creates a powerful new platform to showcase the talent, depth and global stories of the LPGA and our athletes,” said Roberta Bowman, LPGA interim chief marketing, communications and brand officer. “By expanding access to our highlights, history and on-site storytelling, we’re meeting fans where they are and helping more people connect with our athletes in authentic, compelling ways.”

The agreement builds on Pro Shop’s existing PGA TOUR media rights partnership, making the company one of the few golf media organizations with licensed access spanning both the men’s and women’s professional games. By applying the same editorial approach, creative strategy, and distribution model that have proven successful with TOUR coverage, Pro Shop aims to elevate women’s golf through deeper access, authentic voices, and storytelling that reflects where the game is headed.

Pro Shop Enters Licensing & Rights Agreement with LPGA to Expand Women’s Golf Storytelling Across Digital Platforms

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