KPMG is the Official Data and Analytics Advisor of the LPGA Tour. KPMG Performance Insights launched in 2021 and is now entering its 5th LPGA Tour season. The program is a statistical evolution that has changed the way players, caddies, coaches, media, and fans experience women's golf by providing access to advanced statistics and critical information for all stakeholders to evaluate player performance. Every LPGA Tour player has access to a personalized digital portal where they have 24/7 access to their stats and insights from every round and now the public has the same access with this new website. This is viewed as the next step towards the long-term progression of data on the LPGA Tour.