LPGA unveils new logo
Delivers apparel with new contemporary logo, official merchandise
DAYTONA BEACH, Fla., Oct. 3, 2007 -- The Ladies Professional Golf Association (LPGA) today unveiled its new logo, a contemporized version of its classic “swinging lady” mark. Working with SME, the world leader in strategic sports branding and design, the LPGA brought the vision of its dynamic future to life with a series of bold brushstrokes designed to stand the test of time.
“We designed a logo that represents the power, strength and athleticism of our LPGA athletes, and with the use of the bold colors, highlights our international membership and global business,” said LPGA Commissioner Carolyn F. Bivens. “This new logo underscores the changes in women's sports and the LPGA in recent years, and communicates the LPGA's bright future.”
The sleek new logo, which features an effortless, bold stroke-form of a female golfer, was designed to reflect the power, energy and contemporary lifestyle of the LPGA athlete. For the first time in the association's 58 years, the LPGA's primary mark will not be enclosed in a frame, representing a future with limitless potential. Click here for more of the release>>
Click here to download the new LPGA logo in .jpg and .eps format.>>
Click here for the logo usage guidelines.>>
LPGA launches online pro shop, features new logo
DAYTONA BEACH, Fla., Oct. 3, 2007 – The Ladies Professional Golf Association (LPGA) has teamed up with Kansas City-based Zouire Marketing Group to launch the LPGA Pro Shop, the LPGA's online merchandising store. Fans can visit the LPGA Pro Shop via the Web at www.LPGAproshop.com.
Worldwide fans of the LPGA, the pre-eminent global leader of women's professional golf, can access the online store to purchase their own LPGA apparel, which features the recently debuted LPGA logo and will build on the LPGA's These Girls Rock brand. The store went live this morning and features apparel and accessories for fans of all ages.
“Because of the global nature of the Tour, we wanted to provide an easy-to-access online merchandising presence for fans from all points on the globe,” said Bill Susetka, LPGA chief marketing officer. “Our fans have a variety of preferences when it comes to apparel and golf gear and we believe we've met their demands and reflected this in the LPGA Pro Shop.” Click here for more of the release>>
|