LPGA Returns to Hawaii in 2012 with New Title Partner
LPGA Lotte Championship Presented by J Golf to be played on Oahu this April
DAYTONA BEACH, FLORIDA, Jan. 5, 2012 – The LPGA today announced a three-year agreement with LOTTE, one of the most respected industrial conglomerates in Korea and Japan, to return to the Hawaiian Islands with the $1.7 million LPGA LOTTE Championship Presented by J Golf, beginning in 2012. The tournament, which will be played April 18-21 with a Saturday finish on Oahu, will feature 144 players. The LPGA Lotte Championship Presented by J Golf will be televised by Golf Channel. The tournament venue will be announced in the coming weeks.
“We are honored that such an established and well-respected conglomerate like LOTTE has chosen the LPGA to expand its global platform,” said LPGA Commissioner Michael Whan. “Together with LOTTE and J Golf, we look forward to returning to the Hawaiian Islands, where our Tour has such a great history of fantastic golf.”
The LPGA LOTTE Championship Presented by J Golf joins the ISPS Handa Women’s Australian Open at Royal Melbourne Golf Club, the Manulife Financial LPGA Classic in Waterloo, Canada and the Jamie Farr Toledo Classic Presented by Kroger, Owens Corning and O-I as announced events that have been added to the 2012 tournament schedule.
LOTTE, which is already well recognized as one of the most active golf sponsors of Korea, has achieved successful marketing in Asia through the LOTTE Mart KLPGA Open, the LOTTE Cantata KLPGA Open, the LOTTE Mart Women’s Golf Team and the LOTTE Card Women’s Amateur Golf Tournament.
“We are honored to host the LPGA LOTTE Championship in Hawaii and to showcase our business, as well as the world’s best golfers, to a global stage,” said Kag-Gyu Hwang, President of the Global Business Division of LOTTE Corporate Headquarters. “Through this tournament, we will align LOTTE’s tremendous success and prosperity with the LPGA and increase our visibility as Asia’s top global conglomerate.”
LOTTE’s sponsorship of the LPGA marks the company’s first foray into global sports sponsorship outside of Asia.
J Golf, the LPGA’s television rights holder in Korea, will serve as presenting sponsor of the event. J Golf is distributed to 8 million homes in Korea.
LOTTE is on its way to becoming one of Asia’s top global corporations.
LOTTE was inspired by Charlotte, a heroine in “The Sorrows of Young Werther” by Johan Wolfgang von Goethe, a well-known German author.
With a strong belief in contributing to the nation and society through commerce, LOTTE officially entered the food business when it founded LOTTE Confectionery & Ice cream Korea in 1967 followed by a tremendous success of LOTTE Confectionery in Japan which was established in 1948. Nearly a decade later, after establishing some of the nation’s top hotels and department stores, it grew into the Korea’s 5th largest business group, embracing a variety of industries including food & beverage,
QSR, retail channels from brick-and-mortar to e-commerce, tourism & hospitality, chemical, construction, manufacturing, finance, and service.
At present, LOTTE has its footprints in 25 countries with more than 120 corporations in the world. Through its global networks in China, Indonesia, Vietnam and Russia and etc., LOTTE achieves excellent customer satisfaction results in every area of its business on a continual basis. For its long-term vision, LOTTE is now dedicated to becoming one of Asia’s leading global corporations while continuously emphasizing CSR as its top priority and actively implementing eco-friendly management as well.