Personalities Shine in LPGA’s Latest Advertising Campaign

Twenty-seven players from 11 countries assist in See Why It’s Different Out Here spots

DAYTONA BEACH, FLORIDA, February 4, 2013 – Twenty-seven LPGA players representing 11 countries are featured in the latest See Why It’s Different Out Here advertising campaign spots released today by Golf’s Global Tour. The third-edition of the LPGA’s annual campaign again highlights the unique personalities of the biggest stars in the women’s game, with the help from the Tour’s growing fan base. The spots debuted in today’s edition of Global Golf Post.

To view all four spots, please visit the LPGA’s YouTube Channel.

“Fans want to know more about our players, so the more we can feature the unique personalities of our global stars the better,” said LPGA Chief Marketing Officer Jon Podany. “With the help of our passionate fans, we are thrilled to feature 27 different LPGA players who embody the See Why It’s Different Out Here motto.”

Filmed at the 2012 Kingsmill Championship, the four spots include:

Countries – Showcasing the many different countries represented on Golf’s Global Tour; starring Stacy Lewis and Azahara Munoz

Hobbies – Find out what Yani Tseng likes to collect; starring Vicky Hurst and Sandra Gal

Pressure Putt – Who would Stacy Lewis pick to sink a pressure putt? Starring Stacy Lewis and Ai Miyazato

Smile – Who has the “Where am I going to put another trophy” smile? Starring Beatriz Recari and Lexi Thompson.

This year’s campaign will be featured on Golf Channel, through the LPGA’s international television partners, on, and via the LPGA’s social media networks, including YouTube, Twitter and Facebook.

The LPGA's 2012 See Why It's Different Out Here series of commercial spots was nominated for the 2012 "Best Television Commercial Series” by the International Network of Golf. The series was up against PING’s “Bubba Watson and Hunter Mahan” and eventual winner, Bridgestone Golf’s “David Feherty In The Lab” series.



Topics: Press Release

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