DAYTONA BEACH, FLORIDA, February 6, 2013 – As the LPGA’s global momentum continues with a focus on exposure for the world’s best golfers, the Tour today announced a multi-year video distribution partnership with SendtoNews, a state-of-the-art multimedia distribution platform. Beginning at next week’s season-opening ISPS Handa Women’s Australian Open, SendtoNews will distribute nightly tournament highlights and other video content through its News Partnership Network™, which comprises top television, radio, print and online news outlets throughout North America and abroad.
“We are constantly working to grow the exposure of the LPGA and this partnership helps get more attention on golf’s biggest stars,” said Brian Carroll, LPGA Vice President of Television and Emerging Media. “SendtoNews’ centralized distribution pipeline will allow us to efficiently deliver broadcast-ready video to more than 1,000 newsrooms with millions of viewers across all media platforms, particularly in the fast-growing online video market.”
SendtoNews’ distribution is estimated to result in 332 million hyper-local impressions for the LPGA over the 2013 season alone.
“Major sports brands are discovering that in the changing media landscape, our cloud-based digital distribution model is a simple yet powerful solution to maximize exposure as well as monetize content across an array of traditional and emerging channels,” states Greg Bobolo, SendtoNews’ CEO. “We are proud to welcome the LPGA as an important, premium content contributor that further enriches our growing portfolio of quality, sought-after sports video content. We look forward to working closely with the LPGA to distributing tournament highlights, top plays and more through our News Partnership Network™.”
As it already does for other major sports brands, SendtoNews will produce and distribute accessible, high-quality HD highlights packages of LPGA tournaments for the needs of television, Internet and mobile media in national, regional and localized markets. Highlights of game day content will be packaged and ready for download by news outlets the same night or early the next morning.
Topics: Press Release