Cultural Awareness, Language Education Highlight Language Training Center Partnership

Photo Credit: Ezra Shaw/Getty Images

Required Individual Cultural Training Sessions for Rookies Began in 2013
Beatriz Recari’s Japanese Lessons Lead to Personal Sponsorship – Video Below


DAYTONA BEACH, FLORIDA, June 26, 2013 – As the LPGA prepares for trips to Europe, Asia and Mexico in 2013, its partnership with Language Training Center continues to provide players the necessary cultural and language tools to be successful on and off the golf course. Now in the 4th year of partnership, the LPGA and Language Training Center continue to explore new ways to prepare the Tour’s global athletes to speak and interact with sponsors, media and fans in 13 different countries.

Beginning in 2013, LPGA Rookies are required to meet with Language Training Center representatives for individual training sessions that focus on familiarizing players with media interviews, sponsor relationship opportunities and cross cultural awareness as they travel around the world playing LPGA tournaments. 

“LTC has provided tailored training to rookies that covers the basics of playing internationally by being culturally prepared,” said Martin George, Language Training Center CEO. “This has proven invaluable to the LPGA and to each rookie as they engage internationally.”

LPGA Commissioner Michael Whan added, “As we approach golf’s return to the Olympics at Rio in 2016, it continues to be clear that golf is a borderless game. Our partnership with Language Training Center equips our players with the knowledge they need to be successful as global ambassadors of the LPGA and the game of golf.”

Of the many LPGA success stories fostered through the Language Training Center partnership, Spain’s Beatriz Recari stands out in her quest to learn Japanese. The 26-year-old Spaniard is in her fourth year on the LPGA Tour and currently speaks Spanish, English, French and Norwegian. Interested in learning an Asian language from a young age, Recari sought the help of Martin George and LTC to develop a working knowledge of Japanese.

“When I went to Japan for the first time I just fell in love with the culture, with the people,” said Recari, a two-time winner on the LPGA Tour. “They're so nice, polite, and so many things that I love about the culture, so I thought that's perfect, I'm going to start learning Japanese.  And the partnership with LTC is perfect because it suits my personality, what I want to do. It makes me smarter.”

Recari’s work with Language Training Center led to a personal sponsorship. See more about why she decided to learn Japanese in this VIDEO.

Topics: Press Release, Language Training Center

Andrews Sports MedicineArpin Van LinesMedjet AssistPrudentialSmuckers