Record Golf Channel Ratings for Kraft Nabisco Championship

Lexi Thompson
Photo Credit: David Cannon/Getty Images

Lexi Thompson of the USA tees off on the first hole during the final round of the 2014 Kraft Nabisco Championship on the Dinah Shore Tournament Course at Mission Hills Country Club on April 6, 2014 in Rancho Mirage, California.


Sunday’s Final Round Most-Watched LPGA Round on Television Since 2013 Solheim Cup


ORLANDO, Fla., April 10, 2014
– Sunday’s strong final-round pairing of LPGA stars Lexi Thompson and Michelle Wie capped off a record week in terms of viewership for Golf Channel’s coverage of the season’s first major, the Kraft Nabisco Championship.


Sunday’s Final Round (April 6)

- Most-watched LPGA round on television (670,000 viewers, +124% YOY) since the final day of the 2013 Solheim Cup (780,000 viewers).

- Most-watched Kraft Nabisco Championship final round since moving the tournament from ESPN/CBS to Golf Channel in 2011.

- Outside of the Solheim Cup, Sunday’s final round was the most-watched LPGA round on Golf Channel since the final round of the 2009 Lorena Ochoa Invitational.


More than 3.6 million viewers tuned in to the 2014 Kraft Nabisco Championship (+10% YOY) making it the most-viewed LPGA event on television since the 2013 Solheim Cup.

- The final two rounds (April 5 and 6) delivered the most-watched weekend at the Kraft Nabisco Championship since moving the tournament from ESPN/CBS to Golf Channel in 2011.

- First two rounds (April 3 and 4) delivered the most-watched early rounds for any LPGA major championship (466,000 and 583,000 viewers respectively) since the 2012 Kraft Nabisco Championship.

- First three rounds (April 3-5) delivered the second most-watched Kraft Nabisco Championship on cable (485,000 average viewers, 2012 No. 1 with 505,000 average viewers).


Golf Channel’s LPGA Tour coverage continues next week with the LPGA LOTTE Championship at Ko Olina Golf Club in Hawaii.

 

Topics: Golf Channel, Press Release, ANA Inspiration

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