LPGA and Rolex Continue their Long-Standing Partnership

Rolex First Time Winners
Photo Credit: Gabriel Roux

Amy Yang, Lexi Thompson, Ilhee Lee and Jennifer Johnson accept their First-Time Winner awards.

10-year extension carries the relationship through 2023

DAYTONA BEACH, FLORIDA May 23, 2014 – Rolex and the LPGA announced today that their partnership has been extended for another 10 years. Already the LPGA’s longest-standing partner, and one of the biggest supporters of women’s golf, Rolex will continue its relationship with the LPGA through 2023 – an arrangement that dates back to 1980. The extension with Rolex builds upon a comprehensive partnership that spans across nearly every aspect of the LPGA including tournaments, players, media, awards and the Teaching & Club Professionals division (T&CP).

“Rolex is extremely proud of our longstanding relationship with the LPGA and pleased to extend our partnership agreement for an additional 10 years,” said Arnaud Boetsch, Director of Communication and Image for Rolex. “We’ve been partners since 1980 working together to raise the stature of women’s golf and help build a bigger global awareness for the game.  This decision is a natural step for Rolex and we hope to build upon a relationship that’s covered more than 30 years and help carry the Tour’s momentum forward.”

VIDEO: Rolex extends its comprehensive partnership with the LPGA

Rolex will remain the Official Timepiece of official LPGA Tournaments and first-time LPGA winners will continue to receive a custom watch for their first victories as members of the Tour. The agreement also extends their role as Platinum Sponsor of the LPGA T&CP National Championship and LPGA T&CP Membership Hall of Fame reception.

The new extension will also ensure that Rolex will remain the title sponsor of the LPGA Rolex Player of the Year Award, the Louise Suggs Rolex Rookie of the Year Award and the Ellen Griffin Rolex Award.

Recently, Rolex announced the creation of a new award, the Rolex ANNIKA Major Award, which will recognize the player who, during a current LPGA Tour season, has the most outstanding record in all five major championships. 

“The LPGA couldn’t be more thrilled to have Rolex as a partner for the next 10 years,” said LPGA Commissioner Michael Whan. “Their passion for golf and the LPGA over the last 34 years has been exemplary and played a major role in the LPGA’s growth and success both domestically and internationally. When you partner with someone for more than three decades, they begin to feel more like family and Rolex has done as much as anyone to grow the game. We’re delighted to continue this relationship for many more years to come.”

Long the world’s preeminent name in luxury watches, Rolex will come aboard in 2014 as an Ambassador Sponsor for the inaugural International Crown – a first-of-its-kind, biennial, global match play competition featuring 32 players from eight countries battling for one crown. This builds on Rolex’s current partnership as a Global Partner and Official Timekeeper of the Solheim Cup. 

Another agreement was renewed in conjunction with the Women’s World Golf Rankings, Inc. (WWGR) to continue the Rolex Women’s World Golf Rankings through 2023, which Rolex has been the title sponsor of since its inception in 2006.


About Rolex

Rolex enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster watches are symbols of excellence, performance and prestige. Pioneer in the development of the wristwatch as early as 1905, the brand is at the origin of several landmark innovations in watchmaking. Rolex is also actively involved in supporting the arts, exploration, sports and the environment through sponsoring and philanthropic programmes.
Rolex's association with golf began in 1967 when the company partnered Arnold Palmer, a legend of the sport. Today Rolex is proud to be golf’s leading supporter, associated with the finest events, players and organizations in golf and encouraging the development of the game worldwide.
For more information, visit www.rolex.com

About the LPGA (Ladies Professional Golf Association)

The LPGA is the world’s leading professional golf organization for women. Founded in 1950, the association celebrates a diverse and storied membership with more than 2,300 members representing more than 30 different countries. With a Vision to inspire, empower, educate and entertain by showcasing the very best of women’s golf, LPGA Tour Professionals compete across the globe, while dedicated LPGA Teaching and Club Professionals (T&CP) directly impact the game through teaching, coaching and management. The Symetra Tour consistently produces a pipeline of talent ready for the world stage. The LPGA is headquartered in Daytona Beach, Florida. 

Follow the LPGA on its television home, Golf Channel, and on the web via: LPGA.com, facebook.com/lpga.official, twitter.com/lpga, and youtube.com/lpgavideo.

Topics: Rolex, Press Release

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