Anheuser-Busch Extends Alliance with LPGA to Sponsorship of Developmental Tour
Michelob ULTRA Designated Official Beer Sponsor of the Duramed FUTURES Tour
DAYTONA BEACH, Fla., April 14, 2009 - The Duramed FUTURES Tour announced today that Anheuser-Busch has extended its long-standing sponsorship with the Ladies Professional Golf Association (LPGA) to its official developmental tour, the Duramed FUTURES Tour. Under the terms of the agreement, Michelob ULTRA will be the official beer sponsor of the Duramed FUTURES Tour this season.
Anheuser-Busch has been the LPGA's official beer sponsor since 1994, making it one of the longest-running relationships in golf. Recognizing the invaluable role of the Duramed FUTURES Tour in both reaching active golf fans and developing an incredible pipeline of talent for the LPGA, Anheuser-Busch has widened its sponsorship commitment to include both tours, now under the same roof since the LPGA acquired the developmental tour in 2007.
"Anheuser-Busch is a long-time partner of the LPGA and, in more recent years, has served as the title sponsor for our major championship, the Michelob ULTRA Duramed FUTURES Players Championship," said Nancy Henderson, the Duramed FUTURES Tour's chief operating officer. "It's wonderful that they have recognized the value of our circuit and will now have an extended presence throughout the season."
The new partnership enables Anheuser-Busch to reach active lifestyle golf fans who reside in Duramed FUTURES Tour tournament host cities, as well as around the world via www.duramedfuturestour.com. Key terms of the agreement include displaying the Michelob ULTRA logo on tournament signage as well as on the Duramed FUTURES Tour Mobile Office trailer that travels to every tournament. Additionally, Anheuser-Busch will have the opportunity to provide product and promotional items for various events and functions on Tour as well as to co-promote between the Greater Richmond Duramed FUTURES Classic and the Michelob ULTRA Open at Kingsmill on the LPGA Tour schedule.
"We are looking forward to continuing to grow the Michelob ULTRA brand among active golf fans around the country," said Dan McHugh, vice president, Media, Sponsorship and Activation, Anheuser-Busch. "It's a natural fit for us to partner with the Duramed FUTURES Tour, considering how closely the two tours now function. They are developing the future stars of the LPGA Tour and we are happy to be a part of it."
A total of 514 Duramed FUTURES Tour alums have attained LPGA membership since 1981, and own a total of 345 LPGA victories and 37 major championships. Players from 31 nations will compete this season for nearly $1.8 million in prize money, with the top-10 season money winners earning 2010 LPGA membership.
The Michelob ULTRA Duramed FUTURES Players Championship is the Tour's only 72-hole tournament. Staged in Decatur, Ill., the event is in its 25th year and has boasted such former champions as current world number one and Rolex Player of the Year, Lorena Ochoa, who made the tournament her first professional win in 2002.
Topics: Press Release