LPGA Names Carroll as Vice President, Television & Emerging Media
Former ESPN, PGA TOUR executive to join LPGA team
DAYTONA BEACH, Fla., November 1, 2010 – The LPGA today announces that Brian Carroll, an experienced television executive currently working with the PGA TOUR who started his career with ESPN, will join the association in a new position of Vice President, Television and Emerging Media. The LPGA is completing its first year under a 10-year agreement with Golf Channel, and Carroll will manage and enhance the Golf Channel relationship and also work closely with the LPGA’s international television business partners and broadcasters.
“Brian’s enthusiasm, knowledge and energy will be a real boost to our efforts to expand our television audience and enhance the viewing experience for our fans around the world,” said LPGA Chief Marketing Officer Jon Podany. “We also are looking for Brian to focus on business development and look for new ways to expose the LPGA in the rapidly changing media landscape.”
Carroll joined the PGA TOUR in 2001 and worked his way up to Director, Broadcasting and Programming. He not only has worked on the PGA TOUR, but also their two other entities: Senior PGA TOUR and Nationwide Tour. Carroll has worked with the Golf Channel on a range of PGA TOUR television business including advertising sales, production and expansion of PGA TOUR coverage including the start of the FedEx Cup.
Carroll previously developed a series of shows when the PGA TOUR Playoffs began for regional cable networks. This season, he also has managed the Nationwide Tour television package and developed enhanced sponsor exposure for the developmental tour’s tournaments. He previously worked with the USA Network on PGA TOUR broadcasts and CNBC on Senior PGA TOUR broadcasts.
“I’m pleased to remain working in a sport that I love focused on traditional and emerging mediums which can offer so much for fans, partners, tournaments and players alike,” said Carroll. “The LPGA Tour has a fantastic global television platform, and its new relationship with Golf Channel gives the Tour a great partner to enhance its product. I’m extremely grateful to the PGA TOUR and thank them for all that they’ve provided me over the past decade.”
Carroll landed a Studio Production Assistant position at ESPN in 1995 to work on ESPN’s flagship SportsCenter program following graduation from Indiana University. He was a Production Assistant on the 1996 Summer Olympics in Atlanta and worked as a Programming Coordinator and Program Planner for ESPN International. This international work included analysis and organization of ratings and marketing research, strategic planning for the launch of ESPN Atlantic Network to the Middle East and Africa, strategic programming work to launch ESPN Dos in Mexico, and programming work with affiliates in Europe and South Africa. At ESPN, Carroll also worked with the NFL (National Football League) on sales / marketing objectives, oversight of budget, and programming initiatives with NFL Films. He also worked with the Arena Football League and Billiards while serving as a Strategic Program Planner and Director, Programming at ESPN.
While at ESPN in Connecticut, Carroll earned his M.B.A. in Management, Marketing and Finance at the University of Connecticut. He currently serves as Senior Adjunct Professor in the Sport Management department at the University of North Florida in his home of Jacksonville, where he has lived since 2001.
Topics: Press Release