RANCHO MIRAGE, CALIF. (May 18, 2010) - The Kraft Nabisco Championship announced that its new Integrated Wealth Management TICKETS Fore CHARITY™ program raised nearly $150,000 for more than 90 desert area charities in its first year of operation. The LPGA golf tournament made the announcement recently at its annual Appreciation Luncheon with more than 100 representatives, tournament officials and sponsors in attendance.
Also at the luncheon, Integrated Wealth Management distributed checks generated from a $25,000 bonus pool it created for the program. The pool was divided among the charities based on the percentage of overall tickets sold by each organization.
According to Gabe Codding, business manager for the Kraft Nabisco Championship, the top-selling charities for the 2010 event were:
1. Korean American Coalition
2. Coachella Valley Autism Society
3. The Unforgettables Foundation
4. Parkinson's Resource Organization
5. American Cancer Society (Calif. Division)
6. King's Schools of the Desert
7. Jewish Family Service of the Desert
8. LPGA Foundation
9. Animal Samaritans SPCA
10. Alzheimer's Association
The Integrated Wealth Management TICKETS Fore CHARITY program is Kraft Nabisco's multi-year program in which non-profit organizations have the opportunity to sell advance tickets to the tournament and retain 100 percent of the money from the sales. Codding said that planning for the 2011 charitable giving program has already begun and ticket sales for the 40th anniversary of the KNC will be under way by this fall.
"Our goal is to launch the ticket program as soon as possible so that charities will have a longer lead time to generate more sales and, ultimately, more dollars for their programs and services," he said. "We are thrilled at the results from our first year, and look forward to building on the great foundation that was established. We also want to acknowledge the tremendous role that Integrated Wealth Management played this year in the overall success of the program, and look forward to partnering with them again in 2011."
The 2011 Kraft Nabisco Championship will celebrate its 40th anniversary March 28 - April 3, 2011, at Mission Hills Country Club in Rancho Mirage, Calif. Only the men's Masters at Augusta National has had a longer continuous run of any major tournament on either the men's or women's professional golf tours.