Korea-based cosmetic brand to be “Official CC Cushion of the LPGA”
DAYTONA BEACH, FLORIDA, April 21, 2015 - The LPGA today announced a new partnership with AMOREPACIFIC that names the cosmetic brand the “Official CC Cushion of the LPGA.”
“We are pleased to welcome AMOREPACIFIC to our family of marketing partners and look forward to providing a platform to help promote their product and create brand awareness both in the United States and around the world,” said Sean Pyun, LPGA Managing Director, International Business Affairs.
Based in Korea, AMOREPACIFIC will start its activation at this week’s Swinging Skirts LPGA Classic Presented by CTBC where they will showcase their product to players and fans. The brand’s Color Control Cushion Compact contains foundation with Broad Spectrum SPF 50+ protection and provides weightless and buildable skin coverage that protects and evens skin tones.
AMOREPACIFIC has provided global customers with a total package of beauty and health solutions through 30 brands spanning beauty, household, and healthcare products. Building upon its expertise balanced with tradition and modern science, AMOREPACIFIC has been operating a cutting-edge R&D center and product distribution. The company joined UN Global Compact in 2007 in its pursuit of sustainable management that matches the global standards and was admitted to the Dow Jones Sustainability World Index (DJSI World) in 2010.
U.S. consumers can find the CC Cushion Compact in distribution locations including Nordstrom, Neiman Marcus, Bergdoff Goodman and Sephora.
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