Daytona Beach, Fla., October 14, 2016 – The Ladies Professional Golf Association (LPGA) announced today that Leaders Cosmetics Co., LTD., a global leader in facial masks and skincare products, has joined the LPGA family as an Official Marketing Partner with the designation as Official Sun Care Product of the LPGA.
Leaders Cosmetics is headquartered in Korea, and as an official partner of the LPGA they will bring their innovative sunscreen, cleansing and mask sheets to LPGA players and fans for refreshing recovery from sun damage.
Leaders Cosmetics will have a presence through the 2017 LPGA season and headline a “Fresh Face on the LPGA” rookie feature on Golf Channel which will highlight a new rookie playing on the LPGA.
In addition to the features, Leaders Cosmetics will have a presence throughout the season with digital integration on LPGA.com, consumer sampling locations, branding and product placement on-site throughout designated tournament events.
“We are excited to welcome Leaders Cosmetics to the LPGA family,” said Sean Pyun, Managing Director of LPGA Asia. “Sun care is so important for our players and fans and Leaders Cosmetics will provide their incredible products to help them protect and take care of their skin.”
Leaders Cosmetics CEO Kim Jin-Goo said, “We are pleased to be the first long-term cosmetics brand to establish an official partnership with the LPGA. We will strongly support the LPGA tournaments for the next three years and hope to grow global awareness of the Korean cosmetics and beauty industry.”
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